[ Intégration de l’approche psychosociologique de la communication dans la campagne de vaccination contre la Covid-19 en République démocratique du Congo ]
Volume 34, Issue 4, November 2021, Pages 833–844
Valery Ngoy Ndala1, Benjamin Junior Ibimi Ngambun2, Marie Mbantshiona Mundi3, and Solange Mwanampulu Nda4
1 Doctorant en Psychologie Scolaire, Université de Lubumbashi, Lubumbashi, Haut-Katanga, RD Congo
2 Assistant, Faculté des Lettres et Sciences Humaines, Université de Lubumbashi, Lubumbashi, Haut-Katanga, RD Congo
3 Doctorante en Psychologie Scolaire, Université de Lubumbashi, Lubumbashi, Haut-Katanga, RD Congo
4 Assistante, Faculté des Lettres et Sciences Humaines, Université de Lubumbashi, Lubumbashi, Haut-Katanga, RD Congo
Original language: French
Copyright © 2021 ISSR Journals. This is an open access article distributed under the Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
Negatively charged with rumors and painful memories from the start, the covid-19 vaccination campaign in the Democratic Republic of the Congo struggles to convince. The Congolese authorities are confronted with the distrust of the population with regard to the vaccine. If for some, it is the fear of being taken for guinea pigs that invades them, for others, covid-19 simply does not exist. And therefore, considering the vaccine as a cure-all for Covid-19 imperatively requires extricating it from social obscurantism, which plebiscites a number of prejudices and rumors at the origin of mistrust and reluctance. The communication strategies proposed as an alternative to a vast vaccination campaign have as an epistemological basis, the psychosociological approach to communication. This article presents the results of a survey conducted among a random sample of 428 Congolese across the country. It also lays the groundwork for an intervention model that highlights the psychosociological approach to communication as a driver of success in vaccination against Covid-19 in the DRC.
Author Keywords: Covid-19, vaccine, campaign, communication, psychosocial approach.
Volume 34, Issue 4, November 2021, Pages 833–844
Valery Ngoy Ndala1, Benjamin Junior Ibimi Ngambun2, Marie Mbantshiona Mundi3, and Solange Mwanampulu Nda4
1 Doctorant en Psychologie Scolaire, Université de Lubumbashi, Lubumbashi, Haut-Katanga, RD Congo
2 Assistant, Faculté des Lettres et Sciences Humaines, Université de Lubumbashi, Lubumbashi, Haut-Katanga, RD Congo
3 Doctorante en Psychologie Scolaire, Université de Lubumbashi, Lubumbashi, Haut-Katanga, RD Congo
4 Assistante, Faculté des Lettres et Sciences Humaines, Université de Lubumbashi, Lubumbashi, Haut-Katanga, RD Congo
Original language: French
Copyright © 2021 ISSR Journals. This is an open access article distributed under the Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
Abstract
Negatively charged with rumors and painful memories from the start, the covid-19 vaccination campaign in the Democratic Republic of the Congo struggles to convince. The Congolese authorities are confronted with the distrust of the population with regard to the vaccine. If for some, it is the fear of being taken for guinea pigs that invades them, for others, covid-19 simply does not exist. And therefore, considering the vaccine as a cure-all for Covid-19 imperatively requires extricating it from social obscurantism, which plebiscites a number of prejudices and rumors at the origin of mistrust and reluctance. The communication strategies proposed as an alternative to a vast vaccination campaign have as an epistemological basis, the psychosociological approach to communication. This article presents the results of a survey conducted among a random sample of 428 Congolese across the country. It also lays the groundwork for an intervention model that highlights the psychosociological approach to communication as a driver of success in vaccination against Covid-19 in the DRC.
Author Keywords: Covid-19, vaccine, campaign, communication, psychosocial approach.
Abstract: (french)
Chargée négativement de rumeurs et de souvenirs douloureux dès le départ, la campagne de vaccination contre la covid-19 en République démocratique du Congo peine à convaincre. Les autorités congolaises sont confrontées à la méfiance de la population à l'égard du vaccin. Si pour certains, c'est la peur d'être pris pour des cobayes qui les envahit, pour d'autres, la covid-19 n'existe tout simplement pas. Et donc, envisager le vaccin comme une panacée à la Covid-19 nécessite impérativement de l’extraire de l’obscurantisme social, qui plébiscite un certain nombre des préjugés et rumeurs à l’origine de la méfiance et de la réticence. Les stratégies communicationnelles proposées comme alternative d’une vaste campagne de vaccination ont pour socle épistémologique, l’approche psychosociologique de la communication. Cet article présente les résultats d’une enquête menée auprès d’un échantillon aléatoire de 428 congolais à travers le territoire national. Il pose également les jalons d'un modèle d’intervention qui met en exergue l'approche psychosociologique de la communication comme moteur de la réussite dans la vaccination contre la Covid-19 en RDC.
Author Keywords: Covid-19, vaccin, campagne, communication, approche psychosociologique.
How to Cite this Article
Valery Ngoy Ndala, Benjamin Junior Ibimi Ngambun, Marie Mbantshiona Mundi, and Solange Mwanampulu Nda, “Integration of the psychosocial approach of communication in the vaccination campaign against Covid-19 in the RD Congo,” International Journal of Innovation and Applied Studies, vol. 34, no. 4, pp. 833–844, November 2021.
