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International Journal of Innovation and Applied Studies
ISSN: 2028-9324     CODEN: IJIABO     OCLC Number: 828807274     ZDB-ID: 2703985-7
 
 
Sábado 23 Noviembre 2024

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EWODO MEKA Roland


Personal

Name EWODO MEKA Roland
Affiliation Enseignant-chercheur, Institut Supérieur de Technologie Appliquée et de Gestion, Faculté des Sciences Économiques et de Gestion de Yaoundé II, BP : 12752-Yaoundé, Cameroon

Documents: 1

Document title Date Issue
The effect of the image of the originating country of a product over the purchasing behavior : An application to the cameroonian context
[ Influence de l’image du pays d’origine du produit sur le comportement d’achat : Une application dans le contexte camerounais ]
Author(s): KUATE KAMGA Sangeniss Leblanc, EWODO MEKA Roland, and TCHATA KEZETA Bili Samuel
Show abstract   Full Text
2019 26 (4) , pp. 953-964



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