The focus of the paper is to explore the roles, responsibilities and ethical principles of the university teachers; as researchers, educationalists and human beings in the context of a world in which the rapid erosion of societal values is manifested both in Bangladesh and across much of the globe. The paper has tried to develop a better sense of key, pertinent ethical issues within the teaching-learning community of university and contribute to the national discourse on promotion of moral values among students and the community. Data have been collected from 70 faculty members of a university through discussion. Focus group discussion guidelines were used to generate data. Thematic analysis have been used for understanding teacher responsibilities and ethical principles. Some of the major findings are: student teacher body should exist at each university, there should be a complaint box to tackle potential and relevant ethical violations that the faculty can come across, an ethical framework should be developed for the universities, and quality of human interaction should be measured and promoted.