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International Journal of Innovation and Applied Studies
ISSN: 2028-9324     CODEN: IJIABO     OCLC Number: 828807274     ZDB-ID: 2703985-7
 
 
Viernes 19 Abril 2024

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Eric Noel Anaba Ehongo


Personal

Name Eric Noel Anaba Ehongo
Affiliation Marketing department, University of Douala – ESSEC de Douala, Douala, Cameroon

Documents: 1

Document title Date Issue
eWOM quantity, eWOM quality, eWOM content, and consumer engagement in virtual brand community, the moderating role of perceived organizational justice: The case of MTN Cameroon
Author(s): Eric Noel Anaba Ehongo
Show abstract   Full Text
2023 39 (3) , pp. 1186-1199



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