Lecturer in the Fashion Design Department at the Faculty of Design and Arts, Jeddah University, and a PhD student in the Fashion Design Department at Umm Al-Qura University, Saudi Arabia
The Kingdom of Saudi Arabia seeks to develop the fashion entrepreneurship sector as it is one of the important industries with a positive impact on the local economy. Therefore, the study aimed to prepare a training program in fashion entrepreneurship, with the goal of revealing the effectiveness of the program in enhancing the components of entrepreneurial work (entrepreneurial intentions and entrepreneurial competence) among female students in the fashion design department, as well as its effectiveness in developing the entrepreneurial orientation of the students, and investigating the correlational relationship between the components of entrepreneurial work and the entrepreneurial orientation in fashion among female students in the fashion design department. The study followed an experimental method with a quasi-experimental design using a single group with pre- and post-tests for the same group. It was applied to a purposive sample of 65 individuals, using two scales developed by the researchers: the scale of entrepreneurial work components and the scale of entrepreneurial orientation. The results indicated That the training program developed was highly effective in enhancing the components of entrepreneurial work and also in developing entrepreneurial orientation in fashion entrepreneurship. This was evidenced by statistically significant differences at the significance level (α≤0.05) between the mean scores of the experimental group students in the pre- and post-tests in favor of the post-test. The study also found a positive correlational relationship with statistical significance at the significance level (α≤0.05) between the components of work and entrepreneurial orientation in fashion. Therefore, the research recommends focusing on enhancing the components of entrepreneurial work to contribute to the development of the entrepreneurial sector in fashion.