The automotive industry is a backbone for nation development and approved as one of the dynamic sector with rapid change of technology capability, customer preferences, and complex management for the auto components. As part of the initiatives to support the ability of current generations to meet their needs without compromising the ability of future generations to meet theirs, firm starting to implement eco innovation in terms of producing an eco product and implementing green process in their manufacturing activities. However, there are low evidence of literature underlines firms capabilities to enable eco innovation as scholars tend to discuss factors from Macro and Meso level. Thus, this paper provide an insight for new paradigm of eco innovation research by introducing dynamic eco innovation practices as an antecedent for eco innovation efforts and indirectly supporting eco performance in triple bottom line effect. Four main factors identified as the heart of dynamic eco innovation practice namely; technology collaboration, green human resource, eco innovation culture and environmental management system strategy. Furthermore, this paper shed light on new research imperatives by proposing a research model with hypothesis development to be tested mainly in the automotive industries and particularly development countries as the background setting.