Innovation process is one of crucial activity in the innovation implementation of an organization. It is the heart in managing the whole process innovation management. Numerous studies have been conducted and this indirectly established reliable measurement for innovation research. In simple terms, innovation process would describe the 'how' innovation is undertaken into organization which involved the management, employees and also collaboration between organization with suppliers and customers. Some may refer it as process, activities, phases, stages, creative circle, cyclic, or technical progress. Nevertheless, it is indeed strategic and highly integrated process. Due to the complexity, researcher is required to determine suitable measurement. Previous studies have produced various measures which is independent and complex. Therefore, in order to confront with this issue, innovation process requires a balance set of innovation metrics. These metrics would assist research process turn out to be systematic. This paper has proposed two kinds of measurements: objective and subjective innovation process measures. The objectives measures establish result oriented style while subjective measures refer to the how to manage each process in innovation. Some reviews on innovation process definitions, characteristics and activities are presented so that it would be easy for management, practitioners as well as academicians to tailor with their innovation management and research objective.