The aim of this article is to understand alliances in order to reduce the risks of their fail. Thus, understanding the governance of alliances can provide critical insights into how such ties can be better managed: we focus on the coordination-cooperation relationship. The first part of this article, we will give a theoretical back ground about cooperation and coordination. A conceptual framework of the coordination/cooperation process is developed. Then, based on action research of alliances projects, we explain a part of strategic alliance management thanks to our management of an alliance project of 14 partners from 7 countries. In order to maximize our comprehension, we realize surveys and interviews. This study high lightens the existence of a process coordination-cooperation which is sequenced and cycled that allows achieving objectives of strategic alliance and also partners objectives. For improving the performance and the success of the alliance project, it is necessary that the coordination-cooperation process go through different strategic level of different partners engaged in the alliance project.

Developed, so-called "emerging" countries have strategies and policies of innovation country. However, many developing countries face difficulties in the implementation of innovation strategies. In general, the research has mainly concerned the development of innovation tools. By cons, little work has concerned the factors that prevent or inhibit the activity of innovation, known in the literature: "barriers to innovation", especially in the Arab and Muslim countries and developing countries. Our research has rightly focused on the barriers to innovation in Morocco and especially in the region of Tangier-Tetouan. The purpose of this research is to develop a model to measure the interactive effects of barriers in the innovation system. For this it was necessary to identify barriers to the innovation in the region of Tangier-Tetouan process, and investigate the interrelationships between them. The approach is based on a review of the scientific papers; analysis of available statistical data; national development documents; empirical researches and other secondary data. An in-depth study of fourteen barriers to innovation has been made with industry, teachers and students. This work can be considered, in our opinion, as the first study of the barriers to innovation in the Tangier-Tetouan region and one of the few work on this subject in Morocco. Its contribution to the conceptual level is the development of models that can be used to solve the barriers of innovation at regional and national levels.