[ فاعلية برنامج تدريبي لتعزيز مقومات العمل الريادي لتنمية التوجه الريادي لطالبات قسم تصميم الأزياء ]
Sameera Saad Al Omari1 and Najla Jabir Thobaiti2
1 Lecturer in the Fashion Design Department at the Faculty of Design and Arts, Jeddah University, and a PhD student in the Fashion Design Department at Umm Al-Qura University, Saudi Arabia
2 Associate Professor of Pattern Design and Garment Construction, Fashion Design Department, Faculty of Design and Arts, Umm Al-Qura University, Saudi Arabia
Original language: French
Copyright © 2025 ISSR Journals. This is an open access article distributed under the Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
The Kingdom of Saudi Arabia seeks to develop the fashion entrepreneurship sector as it is one of the important industries with a positive impact on the local economy. Therefore, the study aimed to prepare a training program in fashion entrepreneurship, with the goal of revealing the effectiveness of the program in enhancing the components of entrepreneurial work (entrepreneurial intentions and entrepreneurial competence) among female students in the fashion design department, as well as its effectiveness in developing the entrepreneurial orientation of the students, and investigating the correlational relationship between the components of entrepreneurial work and the entrepreneurial orientation in fashion among female students in the fashion design department. The study followed an experimental method with a quasi-experimental design using a single group with pre- and post-tests for the same group. It was applied to a purposive sample of 65 individuals, using two scales developed by the researchers: the scale of entrepreneurial work components and the scale of entrepreneurial orientation. The results indicated That the training program developed was highly effective in enhancing the components of entrepreneurial work and also in developing entrepreneurial orientation in fashion entrepreneurship. This was evidenced by statistically significant differences at the significance level (α≤0.05) between the mean scores of the experimental group students in the pre- and post-tests in favor of the post-test. The study also found a positive correlational relationship with statistical significance at the significance level (α≤0.05) between the components of work and entrepreneurial orientation in fashion. Therefore, the research recommends focusing on enhancing the components of entrepreneurial work to contribute to the development of the entrepreneurial sector in fashion.
Author Keywords: entrepreneurship, fashion entrepreneurship, entrepreneurial intentions, entrepreneurial competence.
Sameera Saad Al Omari1 and Najla Jabir Thobaiti2
1 Lecturer in the Fashion Design Department at the Faculty of Design and Arts, Jeddah University, and a PhD student in the Fashion Design Department at Umm Al-Qura University, Saudi Arabia
2 Associate Professor of Pattern Design and Garment Construction, Fashion Design Department, Faculty of Design and Arts, Umm Al-Qura University, Saudi Arabia
Original language: French
Copyright © 2025 ISSR Journals. This is an open access article distributed under the Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
Abstract
The Kingdom of Saudi Arabia seeks to develop the fashion entrepreneurship sector as it is one of the important industries with a positive impact on the local economy. Therefore, the study aimed to prepare a training program in fashion entrepreneurship, with the goal of revealing the effectiveness of the program in enhancing the components of entrepreneurial work (entrepreneurial intentions and entrepreneurial competence) among female students in the fashion design department, as well as its effectiveness in developing the entrepreneurial orientation of the students, and investigating the correlational relationship between the components of entrepreneurial work and the entrepreneurial orientation in fashion among female students in the fashion design department. The study followed an experimental method with a quasi-experimental design using a single group with pre- and post-tests for the same group. It was applied to a purposive sample of 65 individuals, using two scales developed by the researchers: the scale of entrepreneurial work components and the scale of entrepreneurial orientation. The results indicated That the training program developed was highly effective in enhancing the components of entrepreneurial work and also in developing entrepreneurial orientation in fashion entrepreneurship. This was evidenced by statistically significant differences at the significance level (α≤0.05) between the mean scores of the experimental group students in the pre- and post-tests in favor of the post-test. The study also found a positive correlational relationship with statistical significance at the significance level (α≤0.05) between the components of work and entrepreneurial orientation in fashion. Therefore, the research recommends focusing on enhancing the components of entrepreneurial work to contribute to the development of the entrepreneurial sector in fashion.
Author Keywords: entrepreneurship, fashion entrepreneurship, entrepreneurial intentions, entrepreneurial competence.
