Volume 3, Issue 4, August 2013, Pages 931–940
Blandína Šramová1, Milan Džupina2, and Olga Jurášková3
1 Institute of Psychology and Speech Therapy Studies, Faculty of Education, Comenius University in Bratislava, Moskovská 3, 811 08 Bratislava, Slovak Republic
2 Department of Masmedia communications and advertisement, Faculty of Arts, Constantine the Philosopher University in Nitra, Nitra, Slovak Republic
3 Department of Marketing communications, Faculty of Multimedia communications, Tomas Bata University in Zlin, Zlín, Czech Republic
Original language: English
Copyright © 2013 ISSR Journals. This is an open access article distributed under the Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
This research demonstrates the relationship between the brand engagement, depending on the structure of values and level of self-esteem in adolescents. The research methods was used: Rosenberg
Author Keywords: Brands Engagement, Portrait Values, Self-Esteem, Adolescents.
Blandína Šramová1, Milan Džupina2, and Olga Jurášková3
1 Institute of Psychology and Speech Therapy Studies, Faculty of Education, Comenius University in Bratislava, Moskovská 3, 811 08 Bratislava, Slovak Republic
2 Department of Masmedia communications and advertisement, Faculty of Arts, Constantine the Philosopher University in Nitra, Nitra, Slovak Republic
3 Department of Marketing communications, Faculty of Multimedia communications, Tomas Bata University in Zlin, Zlín, Czech Republic
Original language: English
Copyright © 2013 ISSR Journals. This is an open access article distributed under the Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
Abstract
This research demonstrates the relationship between the brand engagement, depending on the structure of values and level of self-esteem in adolescents. The research methods was used: Rosenberg
Author Keywords: Brands Engagement, Portrait Values, Self-Esteem, Adolescents.
How to Cite this Article
Blandína Šramová, Milan Džupina, and Olga Jurášková, “Impact of Value Structure on Brand Engagement Depending on Degree of Self-Esteem of Adolescents,” International Journal of Innovation and Applied Studies, vol. 3, no. 4, pp. 931–940, August 2013.
