Volume 6, Issue 3, July 2014, Pages 335–351
Ram Komal Prasad1 and Manoj K. Jha2
1 National Institute of Industrial Engineering (NITIE), Mumbai, India
2 National Institute of Industrial Engineering (NITIE), Mumbai, India
Original language: English
Copyright © 2014 ISSR Journals. This is an open access article distributed under the Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
Most of the theories of consumer buying decision-making assume that the consumer's purchase decision process consists of several steps. However, it may vary from product to services but all the customers pass through similar process. This study will help the marketers to understand various steps in the whole process of consumer decision making for final purchase of the products of their choices. The marketers may improve their marketing strategies by understanding issues which are most common in the different consumer decision model developed by earlier researchers and scholars of marketing management. In the present study we have tried to identify the major cues for purchase decision making and we have also explained various buying decision model which are most valuable in marketing literature like consumer psychology (how consumers think, feel, reason, and select between different alternatives), the psychology of how the consumer is influenced by his or her environment, behavior while at shopping, consumer knowledge or information processing abilities etc. and we have focused as how marketer can improve methods to convince the customers effectively.
Author Keywords: Consumer buying decision making, Decision Making model, Consumer psychology.
Ram Komal Prasad1 and Manoj K. Jha2
1 National Institute of Industrial Engineering (NITIE), Mumbai, India
2 National Institute of Industrial Engineering (NITIE), Mumbai, India
Original language: English
Copyright © 2014 ISSR Journals. This is an open access article distributed under the Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
Abstract
Most of the theories of consumer buying decision-making assume that the consumer's purchase decision process consists of several steps. However, it may vary from product to services but all the customers pass through similar process. This study will help the marketers to understand various steps in the whole process of consumer decision making for final purchase of the products of their choices. The marketers may improve their marketing strategies by understanding issues which are most common in the different consumer decision model developed by earlier researchers and scholars of marketing management. In the present study we have tried to identify the major cues for purchase decision making and we have also explained various buying decision model which are most valuable in marketing literature like consumer psychology (how consumers think, feel, reason, and select between different alternatives), the psychology of how the consumer is influenced by his or her environment, behavior while at shopping, consumer knowledge or information processing abilities etc. and we have focused as how marketer can improve methods to convince the customers effectively.
Author Keywords: Consumer buying decision making, Decision Making model, Consumer psychology.
How to Cite this Article
Ram Komal Prasad and Manoj K. Jha, “Consumer buying decisions models: A descriptive study,” International Journal of Innovation and Applied Studies, vol. 6, no. 3, pp. 335–351, July 2014.
