[ Le marketing sportif au service du développement du sport marocain ]
Volume 11, Issue 3, June 2015, Pages 785–791
Abdelbassat ELHAJOUI1
1 Laboratoire: Intelligence Stratégique, FSJES-Mohammedia, Maroc
Original language: French
Copyright © 2015 ISSR Journals. This is an open access article distributed under the Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
This research focuses on the potential role of sports marketing to develop the national sport generally and football especially with the organization of Morocco several global sporting events and order continental "CAN 2015 World cup of clubs in 2013 and 2014 ... ".
Launching system Professionalism, Morocco sporting orientation changes, it is the organization, regulation and development to ensure more funding for clubs and federations, that the role of the sports movement has evolved considerably over time and more recent years when the sport became a social phenomenon. It is not a coincidence that most of the best television audiences are obtained by sporting events, while some sports are among the most beloved personalities of the public or if some wages that could be described as very high level, leaving stunned the common man.
This work has helped us in his empirical phase out three profiles of Moroccan consumers from sponsoring actions initiated by the sponsors of the Moroccan soccer ball while validating the basic assumption of our work which states that the football sponsorship is a tool effective sport development.
Author Keywords: sponsoring, national foot-ball development.
Volume 11, Issue 3, June 2015, Pages 785–791
Abdelbassat ELHAJOUI1
1 Laboratoire: Intelligence Stratégique, FSJES-Mohammedia, Maroc
Original language: French
Copyright © 2015 ISSR Journals. This is an open access article distributed under the Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
Abstract
This research focuses on the potential role of sports marketing to develop the national sport generally and football especially with the organization of Morocco several global sporting events and order continental "CAN 2015 World cup of clubs in 2013 and 2014 ... ".
Launching system Professionalism, Morocco sporting orientation changes, it is the organization, regulation and development to ensure more funding for clubs and federations, that the role of the sports movement has evolved considerably over time and more recent years when the sport became a social phenomenon. It is not a coincidence that most of the best television audiences are obtained by sporting events, while some sports are among the most beloved personalities of the public or if some wages that could be described as very high level, leaving stunned the common man.
This work has helped us in his empirical phase out three profiles of Moroccan consumers from sponsoring actions initiated by the sponsors of the Moroccan soccer ball while validating the basic assumption of our work which states that the football sponsorship is a tool effective sport development.
Author Keywords: sponsoring, national foot-ball development.
Abstract: (french)
Ce travail de recherche s'articule sur le rôle que peut jouer le marketing sportif pour développer le sport national généralement et le foot ball en particulier surtout avec l'organisation du Maroc de plusieurs manifestations sportives d'ordre mondial et continental « CAN 2015, Mondial des clubs en 2013 et en 2014… ».
Lançant le système de Professionnalisme, le Maroc change d'orientation sportive, il vise l'organisation, la réglementation et le perfectionnement afin de garantir plus de ressources financières aux clubs et aux fédérations, du fait que le rôle du mouvement sportif a considérablement évolué au cours du temps et encore plus ces dernières années où le sport est devenu un véritable phénomène de société. Ce n'est pas un hasard si la plupart des meilleures audiences télévisées sont obtenues par des retransmissions sportives, si certains sportifs figurent parmi les personnalités les mieux aimées du public ou encore si quelques salaires que l'on pourrait qualifier de très haut niveau, laissent pantois le commun des mortels.
Ce travail nous a permis dans sa phase empirique de dégager trois profils des consommateurs marocains face aux actions de sponsoring initiés par les parrains du foot ball marocain, tout en validant l'hypothèse de base de notre travail qui stipule que le sponsoring footballistique est un outil efficace du développement du sport.
Author Keywords: sponsoring, développement du foot ball national.
How to Cite this Article
Abdelbassat ELHAJOUI, “Sports marketing for development of the Moroccan Sport,” International Journal of Innovation and Applied Studies, vol. 11, no. 3, pp. 785–791, June 2015.
