The impact of the synergy between quality management and marketing capabilities on product innovation: proposal of a conceptual framework

EL MANZANI, Younès; SIDMOU, Mohamed Larbi; Cegarra, Jean-Jack

[ L’impact de la synergie entre management de la qualité et capacités marketing sur l’innovation produit : proposition d’un cadre conceptuel ]

The author(s) of this article has(ve) requested that it be retracted from publication

Volume 16, Issue 4, June 2016, Pages 787–798

The impact of the synergy between quality management and marketing capabilities on product innovation: proposal of a conceptual framework

BibTex | RIS | EndNote | RefWorks

@article{IJIAS-16-125-01,
author = {Younès EL MANZANI and Mohamed Larbi SIDMOU and Jean-Jack Cegarra},
title = {{The impact of the synergy between quality management and marketing capabilities on product innovation: proposal of a conceptual framework}},
journal = {International Journal of Innovation and Applied Studies},
volume = {16},
year = {2016},
pages = {787--798},
issue = {4},
number = {4},
issn = {2028-9324},
url = {http://www.ijias.issr-journals.org/abstract.php?article=IJIAS-16-125-01},
abstract_html_url = {http://www.ijias.issr-journals.org/abstract.php?article=IJIAS-16-125-01},
pdf_url = {http://www.issr-journals.org/links/papers.php?journal=ijias&application=pdf&article=IJIAS-16-125-01},
document_type={Article},
source={www.issr-journals.org}
}

TY  - JOUR
ID  - 
TI  - The impact of the synergy between quality management and marketing capabilities on product innovation: proposal of a conceptual framework
AU  - Younès EL MANZANI
AU  - Mohamed Larbi SIDMOU
AU  - Jean-Jack Cegarra
PY  - 2016
VL  - 16
IS  - 4
SP  - 787
EP  - 798
JO  - International Journal of Innovation and Applied Studies
T2  - International Journal of Innovation and Applied Studies
SN  - 20289324
UR  - http://www.ijias.issr-journals.org/abstract.php?article=IJIAS-16-125-01
AB  - In  the  context  of  innovation,  research  that  has  attempted  to  explore  the  synergy  between quality management and marketing are few. The main objective of this paper is to theoretically contribute in the understanding of the synergistic exchange between the quality management (ISO 9001) and marketing capabilities to improve the performance of product innovation.
ER  -

TY  - JOUR
ID  - 
TI  - The impact of the synergy between quality management and marketing capabilities on product innovation: proposal of a conceptual framework
AU  - Younès EL MANZANI
AU  - Mohamed Larbi SIDMOU
AU  - Jean-Jack Cegarra
PY  - 2016
VL  - 16
IS  - 4
SP  - 787
EP  - 798
JO  - International Journal of Innovation and Applied Studies
SN  - 20289324
AB  - 
In  the  context  of  innovation,  research  that  has  attempted  to  explore  the  synergy  between quality management and marketing are few. The main objective of this paper is to theoretically contribute in the understanding of the synergistic exchange between the quality management (ISO 9001) and marketing capabilities to improve the performance of product innovation.
ER  -

RT Journal Article
ID IJIAS-16-125-01
A1 Younès EL MANZANI
A1 Mohamed Larbi SIDMOU
A1 Jean-Jack Cegarra
YR 2016
T1 The impact of the synergy between quality management and marketing capabilities on product innovation: proposal of a conceptual framework
JF International Journal of Innovation and Applied Studies

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Younès EL MANZANI¹, Mohamed Larbi SIDMOU², and Jean-Jack Cegarra³

¹ Faculté des Sciences Juridiques, Economiques et Sociales, Université Cadi Ayyad, Marrakech, Maroc
² Faculté des Sciences Juridiques, Economiques et Sociales, Université Cadi Ayyad, Marrakech, Maroc
³ IAE School of management, Université Jean Moulin Lyon 3, Lyon, France

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The impact of the synergy between quality management and marketing capabilities on product innovation: proposal of a conceptual framework