[ Etat des lieux du financement de la presse au Bénin et perspectives pour son amélioration ]
Volume 30, Issue 4, October 2020, Pages 797–807
Blandine A. Konfo1 and Jean Euloge Gbaguidi2
1 Laboratoire d’Etude des Médias, de l’Information et de la communication, Département des Sciences du Langage et de la Communication, Université d’Abomey-Calavi, Abomey-Calavi, Cotonou, Benin
2 Laboratoire d’Etude des Médias, de l’Information et de la Communication (LEMIC), Département des Sciences du Langage et de la Communication (DSLC), Université d’Abomey-Calavi (UAC), Abomey-Calavi (AB), Benin
Original language: French
Copyright © 2020 ISSR Journals. This is an open access article distributed under the Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
The media play an important role in the development of a nation. On the mechanism of their funding depends the credibility of the information they relay. The objective of this study is to evaluate financing of press organs in Benin. To achieve this objective, we used a methodology based on the qualitative and quantitative approach. So, after a literature review, we administered a questionnaire to press owners. The information collected was related to the year of creation, the reasons which motivated the creation, the frequency, the constitution, the funding sources, start-up amount etc. A total of eighty-seven (87) organizations were investigated. The results revealed that the organs surveyed were created between 1990 and 2015 and the largest number in 2004. The start-up capital varied between 400.000 and 15.000.000 FCFA depending on the type of media. In addition, 85% of press owners said that press is not profitable and keep hoping to receive funding at least one day. The media owners surveyed admit to being objective and credible in the collection, processing and dissemination of information at 86.21% and confirm at 68.97% that they do not offer an editorial advantage to third parties who finance. 38.98% of the companies were created by shareholding (20%) by subsidy and 15.56% under own funds. It then becomes urgent to rethink the financing mechanism for the press in Benin to ensure more efficiency in the media.
Author Keywords: Media, financing, improvement, Benin.
Volume 30, Issue 4, October 2020, Pages 797–807
Blandine A. Konfo1 and Jean Euloge Gbaguidi2
1 Laboratoire d’Etude des Médias, de l’Information et de la communication, Département des Sciences du Langage et de la Communication, Université d’Abomey-Calavi, Abomey-Calavi, Cotonou, Benin
2 Laboratoire d’Etude des Médias, de l’Information et de la Communication (LEMIC), Département des Sciences du Langage et de la Communication (DSLC), Université d’Abomey-Calavi (UAC), Abomey-Calavi (AB), Benin
Original language: French
Copyright © 2020 ISSR Journals. This is an open access article distributed under the Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
Abstract
The media play an important role in the development of a nation. On the mechanism of their funding depends the credibility of the information they relay. The objective of this study is to evaluate financing of press organs in Benin. To achieve this objective, we used a methodology based on the qualitative and quantitative approach. So, after a literature review, we administered a questionnaire to press owners. The information collected was related to the year of creation, the reasons which motivated the creation, the frequency, the constitution, the funding sources, start-up amount etc. A total of eighty-seven (87) organizations were investigated. The results revealed that the organs surveyed were created between 1990 and 2015 and the largest number in 2004. The start-up capital varied between 400.000 and 15.000.000 FCFA depending on the type of media. In addition, 85% of press owners said that press is not profitable and keep hoping to receive funding at least one day. The media owners surveyed admit to being objective and credible in the collection, processing and dissemination of information at 86.21% and confirm at 68.97% that they do not offer an editorial advantage to third parties who finance. 38.98% of the companies were created by shareholding (20%) by subsidy and 15.56% under own funds. It then becomes urgent to rethink the financing mechanism for the press in Benin to ensure more efficiency in the media.
Author Keywords: Media, financing, improvement, Benin.
Abstract: (french)
Les médias jouent un rôle important dans le développement d’une nation. Du mécanisme de leur financement dépend la crédibilité des informations qu’ils relaient. L’objectif de cette étude est de faire l’état des lieux du financement des organes de presse au Bénin. Pour atteindre cet objectif, nous avons utilisé une méthodologie basée sur l’approche qualitative et quantitative. Ainsi, après une revue de littérature, nous avons administré un questionnaire aux patrons de presse. Les informations collectées étaient relatives à l’année de création, les raisons qui ont motivé la création de l’organe, la périodicité, mode de constitution, la (les) source (s), de financement, montant de démarrage etc. Au total quatre-vingt-sept (87) organes de presse ont été enquêtés. Les résultats ont révélé que les organes enquêtés ont été créés entre 1990 et 2015 et le plus grand nombre en 2004. Le capital de démarrage a varié entre 400000 et 15000000 FCFA en fonction du type d’organes. Par ailleurs, 85% des patrons de presse affirment que la presse n’est pas rentable et gardent l’espoir de bénéficier tout au moins un jour d’un financement. Les patrons de presse enquêtés reconnaissent être objectif et crédible dans la collecte, le traitement et la diffusion de l’information à 86,21% et confirme à 68,97% ne pas offrir un avantage rédactionnel aux tierces qui financent. 38,98% des entreprises ont été créés par actionnariat (20%), par subvention et 15.56% sous fonds propre. Il devient alors urgent de repenser le mécanisme de financement de la presse au Bénin pour assurer plus d’efficacité au media.
Author Keywords: Média, financement, amélioration, Bénin.
How to Cite this Article
Blandine A. Konfo and Jean Euloge Gbaguidi, “Status of press financing in Benin and prospects for its improvement,” International Journal of Innovation and Applied Studies, vol. 30, no. 4, pp. 797–807, October 2020.
