Volume 8, Issue 3, September 2014, Pages 1008–1014
Muhammad Sher Juni1
1 Lecturer, Department of Communication Studies, University of Sargodha, Pakistan
Original language: English
Copyright © 2014 ISSR Journals. This is an open access article distributed under the Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
Pakistan is an under developing country and it is facing the problems of globalization which are created due to global media. The present study is conducted to dig out the impact of global media of Pakistani culture with particular focus on the role of cable television in the promotion of foreign cultural trends in Pakistan. In this study it is documented that the young generation of Layyah city is extremely influenced due to cable network. To understand that what type of cultural impact have been imposed on our society by foreign TV entertainment channels. By using survey and content analysis data was collected from the target respondents. The results of the study strongly supported that foreign entertainment channels are extremely influencing the Pakistani young generation.
Author Keywords: Global Media, Cultural Trends, Cable television, entertainment, Foreign Culture.
Muhammad Sher Juni1
1 Lecturer, Department of Communication Studies, University of Sargodha, Pakistan
Original language: English
Copyright © 2014 ISSR Journals. This is an open access article distributed under the Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
Abstract
Pakistan is an under developing country and it is facing the problems of globalization which are created due to global media. The present study is conducted to dig out the impact of global media of Pakistani culture with particular focus on the role of cable television in the promotion of foreign cultural trends in Pakistan. In this study it is documented that the young generation of Layyah city is extremely influenced due to cable network. To understand that what type of cultural impact have been imposed on our society by foreign TV entertainment channels. By using survey and content analysis data was collected from the target respondents. The results of the study strongly supported that foreign entertainment channels are extremely influencing the Pakistani young generation.
Author Keywords: Global Media, Cultural Trends, Cable television, entertainment, Foreign Culture.
How to Cite this Article
Muhammad Sher Juni, “Impact of Global Media on the Culture of Pakistan: A Case Study of Youth of Layyah City,” International Journal of Innovation and Applied Studies, vol. 8, no. 3, pp. 1008–1014, September 2014.
