Volume 10, Issue 1, January 2015, Pages 377–383
Dorra Gherib1
1 ISG de Tunis, Tunisia
Original language: English
Copyright © 2015 ISSR Journals. This is an open access article distributed under the Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
This article explores in depth the technological innovations by the Top Managements of banks in the Tunisian banking sector. The framework of this research is based on an amalgamation of four theories related to the decision of adopting technological innovations: The Theory of Reasoned Action (TRA), the Theory of Planned Behaviour (TPB), Technology Acceptance Model (TAM), and Diffusion of Innovation (DI). The result of our qualitative study highlights four variables which influence the attitude of the Top Managements towards the adoption of internet banking: Relative advantage, Perceived Ease of Use, compatibility and Perceived risk.
Author Keywords: Top Management, attitude, Internet banking, TRA, TAM, TBP and DI.
Dorra Gherib1
1 ISG de Tunis, Tunisia
Original language: English
Copyright © 2015 ISSR Journals. This is an open access article distributed under the Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
Abstract
This article explores in depth the technological innovations by the Top Managements of banks in the Tunisian banking sector. The framework of this research is based on an amalgamation of four theories related to the decision of adopting technological innovations: The Theory of Reasoned Action (TRA), the Theory of Planned Behaviour (TPB), Technology Acceptance Model (TAM), and Diffusion of Innovation (DI). The result of our qualitative study highlights four variables which influence the attitude of the Top Managements towards the adoption of internet banking: Relative advantage, Perceived Ease of Use, compatibility and Perceived risk.
Author Keywords: Top Management, attitude, Internet banking, TRA, TAM, TBP and DI.
How to Cite this Article
Dorra Gherib, “Top Management Characteristics and Adoption of Internet Banking: Case Study of the Tunisian Banking Sector,” International Journal of Innovation and Applied Studies, vol. 10, no. 1, pp. 377–383, January 2015.
