[ Le changement du comportement des consommateurs pendant et après la crise économique ]
Volume 16, Issue 3, June 2016, Pages 591–597
Ines Farhat Dalhoum1 and Anis JARBOUI2
1 Doctorante en sciences de gestion, Faculté de sciences économiques et de gestion Sfax, Tunisia
2 Professeur, Institut Supérieur d'Administration des Affaires de Sfax Université de Sfax, Tunisia
Original language: French
Copyright © 2016 ISSR Journals. This is an open access article distributed under the Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
During periods of crisis, consumers have a high tendency to change their usual purchasing behavior given the financial problems associated with the economic crisis. Consumers are becoming more and more selective and focuses exclusively on what they believe are needed for their own survival. Through this contribution, we attempted to develop a theoretical framework around the changes made by consumers in their behaviors during and after the economic crisis. The Information collected can be useful to the theoreticians in the field of marketing, as well as to companies who want to adjust to the new markets.
Author Keywords: consumer behavior, crisis economic, changes.
Volume 16, Issue 3, June 2016, Pages 591–597
Ines Farhat Dalhoum1 and Anis JARBOUI2
1 Doctorante en sciences de gestion, Faculté de sciences économiques et de gestion Sfax, Tunisia
2 Professeur, Institut Supérieur d'Administration des Affaires de Sfax Université de Sfax, Tunisia
Original language: French
Copyright © 2016 ISSR Journals. This is an open access article distributed under the Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
Abstract
During periods of crisis, consumers have a high tendency to change their usual purchasing behavior given the financial problems associated with the economic crisis. Consumers are becoming more and more selective and focuses exclusively on what they believe are needed for their own survival. Through this contribution, we attempted to develop a theoretical framework around the changes made by consumers in their behaviors during and after the economic crisis. The Information collected can be useful to the theoreticians in the field of marketing, as well as to companies who want to adjust to the new markets.
Author Keywords: consumer behavior, crisis economic, changes.
Abstract: (french)
En période de crise, les consommateurs ont une forte tendance à changer leurs comportements d'achat habituels compte tenu des problèmes financiers qui accompagnent la crise économique. Les consommateurs deviennent plus sélectifs et se focalisent uniquement sur ce qu'ils pensent est essentiel pour leurs survies. Le présent document vise à créer un cadre théorique autour des changements effectués par les consommateurs dans leurs comportements pendant et après la crise économique. L'information recueillie peut être utile pour les théoriciens dans le domaine du marketing et aussi aux entreprises qui veulent adapter aux nouveaux marchés.
Author Keywords: comportement du consommateur, crise économique, changements.
How to Cite this Article
Ines Farhat Dalhoum and Anis JARBOUI, “The changes of consumers' behavior during and after the economic crisis,” International Journal of Innovation and Applied Studies, vol. 16, no. 3, pp. 591–597, June 2016.
