[ Diáspora de los mercados oportunos ]
Volume 18, Issue 4, December 2016, Pages 1074–1078
Miriam Peña González1, Félix Chang Ramos2, Elisa Encalada Sinche3, and Jessica Yépez Holguín4
1 Facultad de Ciencias Matemáticas y Físicas, Universidad de Guayaquil, Guayaquil, Guayas, Ecuador
2 Facultad de Ciencias Administrativas, Universidad de Guayaquil, Guayaquil, Guayas, Ecuador
3 Universidad Península de Santa Elena UPSE Santa Elena, Santa Elena, Ecuador
4 Facultad de Ciencias Matemáticas y Físicas, Universidad de Guayaquil, Guayaquil, Guayas, Ecuador
Original language: Spanish
Copyright © 2016 ISSR Journals. This is an open access article distributed under the Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
Nowadays enterprises are considering economics grow based on exportations. When we go into the study of migrant groups, experiences and cultural contexts established in deep-rooted ancestral customs that allow us to identify problems and opportunities in the context of supply and demand for products. Being this the precursor of market opportunities that are created in both the host countries and in emerging or developing countries. Companies in relevant markets are building international brands supporting these somewhat vulnerable populations to change their living conditions, in order to provide a vision of opportunity. Given this increasingly representative worldwide phenomenon, this paper aims to focus the ways in which some of the companies captivated by relevant markets are facing the challenges and taking advantage of the multiplier effect and expansion wave to give sustainability to their markets.
Author Keywords: Emergent Markets, Migrants, Global Marks, Economy of Scales, Diaspora.
Volume 18, Issue 4, December 2016, Pages 1074–1078
Miriam Peña González1, Félix Chang Ramos2, Elisa Encalada Sinche3, and Jessica Yépez Holguín4
1 Facultad de Ciencias Matemáticas y Físicas, Universidad de Guayaquil, Guayaquil, Guayas, Ecuador
2 Facultad de Ciencias Administrativas, Universidad de Guayaquil, Guayaquil, Guayas, Ecuador
3 Universidad Península de Santa Elena UPSE Santa Elena, Santa Elena, Ecuador
4 Facultad de Ciencias Matemáticas y Físicas, Universidad de Guayaquil, Guayaquil, Guayas, Ecuador
Original language: Spanish
Copyright © 2016 ISSR Journals. This is an open access article distributed under the Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
Abstract
Nowadays enterprises are considering economics grow based on exportations. When we go into the study of migrant groups, experiences and cultural contexts established in deep-rooted ancestral customs that allow us to identify problems and opportunities in the context of supply and demand for products. Being this the precursor of market opportunities that are created in both the host countries and in emerging or developing countries. Companies in relevant markets are building international brands supporting these somewhat vulnerable populations to change their living conditions, in order to provide a vision of opportunity. Given this increasingly representative worldwide phenomenon, this paper aims to focus the ways in which some of the companies captivated by relevant markets are facing the challenges and taking advantage of the multiplier effect and expansion wave to give sustainability to their markets.
Author Keywords: Emergent Markets, Migrants, Global Marks, Economy of Scales, Diaspora.
Abstract: (spanish)
Actualmente las empresas en el mundo tienen considerado el crecimiento económico con la exportación como solución. Cuando nos adentramos en el estudio de los grupos de emigrantes en el extranjero, surgen experiencias establecidas en contextos culturales y costumbres ancestrales muy arraigadas que nos permiten identificar problemas y oportunidades en el contexto de la oferta y la demanda de productos. Siendo este referente el precursor de las oportunidades de mercado que se crean tanto en los países de acogida como en los países oportunos o de desarrollo. Las empresas de los mercados emergentes ante esta gran oportunidad están construyendo marcas internacionales que entran a sustentar las necesidades específicas de éstas poblaciones un tanto vulnerables al cambio de sus condiciones de vida, con el propósito de brindar una visión de “Oportunidad”. Ante este fenómeno cada vez más representativo en el mundo entero, este trabajo pretende enfocar las formas en que algunas de las empresas cautivadas por los mercados oportunos están encarando el reto y aprovechando el efecto multiplicador y de onda de expansión para dar sostenibilidad a sus mercados de origen.
Author Keywords: mercados oportunos, pueblos emigrantes, marcas globales, economía de escala, diáspora.
How to Cite this Article
Miriam Peña González, Félix Chang Ramos, Elisa Encalada Sinche, and Jessica Yépez Holguín, “Diaspora of the relevant markets,” International Journal of Innovation and Applied Studies, vol. 18, no. 4, pp. 1074–1078, December 2016.
