[ معوقات تحقيق جودة الأثاث بدمياط ]
Volume 18, Issue 2, October 2016, Pages 613–622
Yasser Ali Mabad1, Amany Mashour Hendy2, and Omneya Hosny Elkady3
1 Faculty of Applied Arts, Damietta University, Egypt
2 Interior Design and Furniture Department, Faculty of Applied Arts, Damietta University, Egypt
3 Faculty of Applied Arts, Damietta University, Egypt
Original language: Arabic
Copyright © 2016 ISSR Journals. This is an open access article distributed under the Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
Damietta city is considered the furniture industry hub in Egypt as it contains 36% of Egyptian furniture establishments and 38% of highly skilled and relatively cheap furniture labor in addition to low shipping costs to foreign market, especially Europe, given the privileged geographical location of Damietta Seaport which is close to import markets of industry inputs and export markets. All of these privileges add value to the Damietta-manufactured products in foreign markets. However, furniture quality, suitability for intended uses and meeting customers' expectations are the main requirements of these markets. The furniture industry in Damietta is facing many quality problems; some foreign customers complain about non-compliance with the required specifications and rapid deterioration of the products believing that they were deliberately sold defective products. These quality problems cause damage to the reputation of the Egyptian furniture industry in global markets and subsequently a decline in exports. Here lies the main problem of this research, which is the lack of a study that identifies obstacles to quality in Damietta-manufactured furniture in order to realize all pillars of the export equation. Is the concept of furniture quality clear for all furniture labor? Is there a failure in training and raising the awareness of the workers about the culture and concept on total quality in the furniture industry? And what are the obstacles to furniture quality in the Governorate of Damietta? Could there be cooperation between the institutions and bodies concerned with the quality of inputs and outputs of the furniture industry in order to ensure full compliance by Egyptian furniture manufacturers with local and international furniture quality standards? The furniture industry in Damietta is in need of governmental support, directions from control bodies, and greater cooperation between stakeholders in the public and private sectors to overcome current hurdles to growth. Therefore, this study aims to identify and determine impediments to the realization of furniture quality through all production stages from designing to packaging and shipping in order to identify and address areas of deficiency through surveys, data and field visits to a number of furniture factories and workshops in the Governorate of Damietta.
Author Keywords: Industrial quality, furniture industry, Damietta-made furniture, Quality problems.
Volume 18, Issue 2, October 2016, Pages 613–622
Yasser Ali Mabad1, Amany Mashour Hendy2, and Omneya Hosny Elkady3
1 Faculty of Applied Arts, Damietta University, Egypt
2 Interior Design and Furniture Department, Faculty of Applied Arts, Damietta University, Egypt
3 Faculty of Applied Arts, Damietta University, Egypt
Original language: Arabic
Copyright © 2016 ISSR Journals. This is an open access article distributed under the Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
Abstract
Damietta city is considered the furniture industry hub in Egypt as it contains 36% of Egyptian furniture establishments and 38% of highly skilled and relatively cheap furniture labor in addition to low shipping costs to foreign market, especially Europe, given the privileged geographical location of Damietta Seaport which is close to import markets of industry inputs and export markets. All of these privileges add value to the Damietta-manufactured products in foreign markets. However, furniture quality, suitability for intended uses and meeting customers' expectations are the main requirements of these markets. The furniture industry in Damietta is facing many quality problems; some foreign customers complain about non-compliance with the required specifications and rapid deterioration of the products believing that they were deliberately sold defective products. These quality problems cause damage to the reputation of the Egyptian furniture industry in global markets and subsequently a decline in exports. Here lies the main problem of this research, which is the lack of a study that identifies obstacles to quality in Damietta-manufactured furniture in order to realize all pillars of the export equation. Is the concept of furniture quality clear for all furniture labor? Is there a failure in training and raising the awareness of the workers about the culture and concept on total quality in the furniture industry? And what are the obstacles to furniture quality in the Governorate of Damietta? Could there be cooperation between the institutions and bodies concerned with the quality of inputs and outputs of the furniture industry in order to ensure full compliance by Egyptian furniture manufacturers with local and international furniture quality standards? The furniture industry in Damietta is in need of governmental support, directions from control bodies, and greater cooperation between stakeholders in the public and private sectors to overcome current hurdles to growth. Therefore, this study aims to identify and determine impediments to the realization of furniture quality through all production stages from designing to packaging and shipping in order to identify and address areas of deficiency through surveys, data and field visits to a number of furniture factories and workshops in the Governorate of Damietta.
Author Keywords: Industrial quality, furniture industry, Damietta-made furniture, Quality problems.
Abstract: (arabic)
تعد مدينة دمياط مركز صناعة الأثاث في مصر, حيث تضم دمياط 36% من مؤسسات الأثاث المصرية ، 38% من اجمالي العمالة في صناعة الأثاث التي تتمتع بمهارات عالية وانخفـاض تكـلفتها نسـبيًـا ، بالإضافة الى انخفاض تكاليف شحن المنتجات للأسواق الخارجية خاصة الأوروبية بسبب الموقع الجغرافي المتميز لميناء دمياط القريب من أماكن واردات مدخلات الصناعة و أسواق التصدير الخارجية . كل هذه المميزات من شأنها أن تعلي من قيمة المنتج الدمياطي في الأسواق الخارجية ، الا أن الجودة وملائمة الأثاث للاستخدام المعد له وتلبية توقعات العميل هي الاحتياجات الرئيسية لهذه الأسواق . وتواجه صناعة الأثاث بدمياط معوقات عديدة فيما يتعلق بالجودة , فيشتكي بعض العملاء الأجانب من عدم الوفاء بالمواصفات المطلوبة ، و تدهور المنتجات سريعاً ، بالإضافة الى اعتقادهم بأن المصنعين قد باعوا لهم منتجات معيبة عن قصد . هذه المشكلات المتعلقة بالجودة تؤدي الى تراجع السمعة الدولية لقطاع الأثاث المصري على المستوى العالمي وتقلل من حجم الصادرات. ومن هنا تكمن مشكلة البحث في عدم وجود دراسة لحصر معوقات تحقيق جودة الأثاث بدمياط ، لتكتمل كل أركان معادلة التصدير. فهل مفهوم جودة منتج الأثاث واضح جلي لكل العاملين في مجال صناعة الأثاث ؟ أم هناك قصور في توعية وتدريب العاملين نحو ثقافة ومفهوم الجودة الشاملة في صناعة الأثاث ؟ وماهي معوقات تحقيق جودة الأثاث بمحافظة دمياط ؟ ما مدى امكانية تعاون المؤسسات والهيئات المعنية بضمان جودة مدخلات ومخرجات صناعة الأثاث في ضمان الالتزام الكامل من جانب المصنعين المصريين لمعايير جودة الأثاث الدولية والمحلية ؟ ان صناعة الأثاث بدمياط بحاجة الى دعم من الحكومة , وتوجيه من الجهات الرقابية , وتعاون واسع النطاق بين المشاركين في القطاعين الخاص والعام لمواجهة مجموعة المشكلات التي تعوق النمو حاليًا .
Author Keywords: جودة الصناعة، صناعة الأثاث، الأثاث الدمياطي، معوقات الجودة.
How to Cite this Article
Yasser Ali Mabad, Amany Mashour Hendy, and Omneya Hosny Elkady, “Hurdles to achieving quality of Damietta-made furniture,” International Journal of Innovation and Applied Studies, vol. 18, no. 2, pp. 613–622, October 2016.
