Volume 25, Issue 4, March 2019, Pages 1389–1400
Bouchra AINOUCH1
1 Département de didactique du français langue étrangère, Centre Régional des Métiers de l’Education et de Formation, Rabat, Maroc
Original language: French
Copyright © 2019 ISSR Journals. This is an open access article distributed under the Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
Political communication corresponds to the intervention of the political body at decisive moments, particularly during election campaigns or debates. The King of Morocco, as representative of the nation, intervenes at national festivals or on occasions imposed by the political agenda (meeting with a head of state, opening of the parliamentary session, etc.) Speech dedicated to the people and the international community. The construction of his discourse is based on methods of persuasion and argumentation that call upon traditional and modern concepts, in this case allegiance and the Constitution. Social and psychological identity functions in correlation with the discursive identity in order to communicate to the audience an ethos of legitimacy and credibility.
Author Keywords: political communication, political discourse, audience, social identity, discursive identity, ethos, legitimacy, credibility, Constitution.
Bouchra AINOUCH1
1 Département de didactique du français langue étrangère, Centre Régional des Métiers de l’Education et de Formation, Rabat, Maroc
Original language: French
Copyright © 2019 ISSR Journals. This is an open access article distributed under the Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
Abstract
Political communication corresponds to the intervention of the political body at decisive moments, particularly during election campaigns or debates. The King of Morocco, as representative of the nation, intervenes at national festivals or on occasions imposed by the political agenda (meeting with a head of state, opening of the parliamentary session, etc.) Speech dedicated to the people and the international community. The construction of his discourse is based on methods of persuasion and argumentation that call upon traditional and modern concepts, in this case allegiance and the Constitution. Social and psychological identity functions in correlation with the discursive identity in order to communicate to the audience an ethos of legitimacy and credibility.
Author Keywords: political communication, political discourse, audience, social identity, discursive identity, ethos, legitimacy, credibility, Constitution.
Abstract: (french)
La communication politique correspond à l’intervention de l’instance politique à des moments décisifs et précis notamment pendant les campagnes électorales ou les débats. Le Roi du Maroc, en sa qualité de représentant de la nation, intervient lors des fêtes nationales ou à des occasions imposées par l’agenda politique (rencontre avec un chef d’état, ouverture de la session parlementaire, etc.) pour prononcer un discours dédié au peuple ainsi qu’à la communauté internationale. La construction de son discours repose sur des procédés de persuasion et d’argumentation qui font appel à des concepts traditionnels et modernes en l’occurrence l’allégeance et la Constitution. L’identité sociale et psychologique fonctionne en corrélation avec l’identité discursive pour communiquer à l’auditoire un ethos de légitimité et de crédibilité.
Author Keywords: communication politique, discours politique, auditoire, identité sociale, identité discursive, ethos, légitimité, crédibilité, Constitution.
How to Cite this Article
Bouchra AINOUCH, “La construction de l’ethos dans le discours politique au Maroc,” International Journal of Innovation and Applied Studies, vol. 25, no. 4, pp. 1389–1400, March 2019.
