[ توظيف المحفزات الحسية في تصميم الإعلان البيئي التفاعلي ]
Volume 25, Issue 3, February 2019, Pages 909–923
Mayson Mohamed Qutp1, Samar Hany Abu Donia2, and Sahar Mostafa Mostafa3
1 Professor of Design, Dean of the Faculty of Applied Arts Department of Advertising, Helwan University, Faculty of Applied Arts, Giza, Cairo, Egypt
2 Assistant Professor, Department of Advertising, Helwan University, Faculty of Applied Arts, Giza, Cairo, Egypt
3 Freelance designer, Department of Advertising, Helwan University / Faculty of Applied Arts, Giza, Cairo, Egypt
Original language: Arabic
Copyright © 2019 ISSR Journals. This is an open access article distributed under the Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
Sensory stimuli in the interactive ambient advertising design is the title of the research, which is focusing on achieving the sensory stimulation of the recipient by stimulating the five senses (touch, hearing, sight, smell and taste). The technological and technical development has led to the ease of using the special methods to deploy sensory stimuli in the interactive ambient advertising design. This depends on stimulating the senses of the recipient in simple ways of implementation and innovation in the era of advertising. It is known that each sense can be raised in a different way by working on many different ideas to convey the precise message to the respective audience, emphases on the importance of research in identifying the correct forms of sensory stimuli in the recipient and their impact on the design of the interactive ambient advertising and achieve the desired results from this. The research assumes that the use of these outcomes contributes to the achievement of the attractions and dazzling of the recipient and then reminds them of the intended message. The research follows the analytical descriptive method through the investigative study by selecting interactive ambient advertising models, understanding the explanation and analyzing steps of implementation, followed by applying functional learning of some innovative new designs.
Author Keywords: Interactive Ambient advertising, Interactivity, sensory stimuli, Sensory Response, Interactive Ambient advertising design.
Volume 25, Issue 3, February 2019, Pages 909–923
Mayson Mohamed Qutp1, Samar Hany Abu Donia2, and Sahar Mostafa Mostafa3
1 Professor of Design, Dean of the Faculty of Applied Arts Department of Advertising, Helwan University, Faculty of Applied Arts, Giza, Cairo, Egypt
2 Assistant Professor, Department of Advertising, Helwan University, Faculty of Applied Arts, Giza, Cairo, Egypt
3 Freelance designer, Department of Advertising, Helwan University / Faculty of Applied Arts, Giza, Cairo, Egypt
Original language: Arabic
Copyright © 2019 ISSR Journals. This is an open access article distributed under the Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
Abstract
Sensory stimuli in the interactive ambient advertising design is the title of the research, which is focusing on achieving the sensory stimulation of the recipient by stimulating the five senses (touch, hearing, sight, smell and taste). The technological and technical development has led to the ease of using the special methods to deploy sensory stimuli in the interactive ambient advertising design. This depends on stimulating the senses of the recipient in simple ways of implementation and innovation in the era of advertising. It is known that each sense can be raised in a different way by working on many different ideas to convey the precise message to the respective audience, emphases on the importance of research in identifying the correct forms of sensory stimuli in the recipient and their impact on the design of the interactive ambient advertising and achieve the desired results from this. The research assumes that the use of these outcomes contributes to the achievement of the attractions and dazzling of the recipient and then reminds them of the intended message. The research follows the analytical descriptive method through the investigative study by selecting interactive ambient advertising models, understanding the explanation and analyzing steps of implementation, followed by applying functional learning of some innovative new designs.
Author Keywords: Interactive Ambient advertising, Interactivity, sensory stimuli, Sensory Response, Interactive Ambient advertising design.
Abstract: (arabic)
يحمل البحث عنوان توظيف المحفزات الحسية فى تصميم الإعلان البيئى التفاعلى، حيث يركز البحث على تحقيق التحفيز الحسى للمتلقى من خلال تحفيز حواسة الخمسة (اللمس، السمع، والبصر والشم والتذوق). كما أن التطور التكنولوجى والتقني أدى إلى سهولة توظيف واستخدام الأساليب الخاصة لتوظيف المحفزات الحسية ، والتى تعتمد على تحفيز حواس المتلقى بطرق بسيطة فى التنفيذ والابتكار فى الفكرة الإعلانية، ومن هنا جاءت أهمية البحث فى التعرف على أشكال المحفزات الحسية لدى المتلقى ومدى تأثيرها فى تصميم الإعلان البيئى التفاعلى، ويفترض البحث أن توظيف المحفزات الحسية فى تصميم الإعلان البيئى التفاعلى يسهم فى تحقيق عوامل الجذب والإبهار للمتلقى، ومن ثم تذكيرهم بالمؤسسة المعلنة. وتكمن مشكلة البحث فى كيفية توظيف المحفزات الحسية في تصميم الإعلان البيئى التفاعلى لكى تسهم فى تحقيق عوامل الجذب والإبهار للمتلقى وتذكيرهم بالمؤسسة المعلنة لتحقيق الأهداف التسويقية. ويتبع البحث المنهج الوصفى التحليلى ، وذلك من خلال الدراسة التحليلية باختيار نماذج إعلانية بيئية تفاعلية ، وإجراء الدراسة والوصف والتحليل ، ثم يلى ذلك استخدام الدراسة التطبيقية المتمثلة فى عمل أربع نماذج من تصميم الباحثة. وتوصلت الدراسة لأهم النتائج وهى إن ﺗﻮظﯿﻒ المحفزات الحسية ﻓﻲ تصميم اﻹﻋﻼن البيئى اﻟﺘﻔﺎﻋﻠﻲ ﯾﻀﯿﻒ اﻟﻜﺜﯿﺮ ﻣﻦ ﻋﻮاﻣﻞ اﻹﺑﮭﺎر اﻟﺘﻲ ﺗﺰﯾﺪ ﻣﻦ ﻓﺎﻋﻠﯿﺔ اﻹﻋﻼن، كما أنه تم ﺗﻮظﯿﻒ المحفزات الحسية فى الإعلانات الأجنبية ﺑﺸﻜﻞ ﻧﺎﺟﺢ ﻟﻠﻐﺎية وﻣﻠﻔﺖ ﻟﻠﻨﻈﺮ وبالإضافة ﻟﻠتفاعلية ﺑﻌﻜﺲ اﻹﻋﻼﻧﺎت اﻟﻤﺼﺮﯾﺔ، ﺣﯿﺚ وﺟﺪت الباحثة ﺻﻌﻮﺑﺔ ﺑﺎﻟﻐﺔ لإيجاد توظيف المحفزات الحسية ﻓﻲ الإعلانات.
Author Keywords: الإعلان البيئى التفاعلى،التفاعلية، المحفزات الحسية، الاستجابة الحسية، تصميم الإعلان البيئى التفاعلى.
How to Cite this Article
Mayson Mohamed Qutp, Samar Hany Abu Donia, and Sahar Mostafa Mostafa, “Apply Sensory stimuli in the interactive ambient advertising design,” International Journal of Innovation and Applied Studies, vol. 25, no. 3, pp. 909–923, February 2019.
