[ Effet de la valeur perçue sur le comportement du consommateur en ligne ]
Volume 25, Issue 3, February 2019, Pages 934–939
Hanaa EL BAYED SAKALLI1
1 Université Abdelmalek Essaadi, Tanger, Morocco
Original language: French
Copyright © 2019 ISSR Journals. This is an open access article distributed under the Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
In a competitive environment, the act of shopping goes beyond the simple function of buying, it can be a source of emotions, fantasies and sensations hence the utility of taking an interest of e-consumer's behavior in order to make it a source of differentiation. So it is to offer consumers an environment that adapts to the evolution of their expectations without marginalizing the purchase in itself, these are the conditions that contribute to the creation of value for the Internet user. So the objective is to combine creativity and innovation in order to offer the consumer navigating on the Net a unique experience both gratifying and hedonic. Considering all these elements, this research aims to determine the impact of the perceived value in virtual environment on the consumer's behavior.
Author Keywords: Perceived value, consumer's behavior, online purchase, perceived benefits, perceived sacrifices.
Volume 25, Issue 3, February 2019, Pages 934–939
Hanaa EL BAYED SAKALLI1
1 Université Abdelmalek Essaadi, Tanger, Morocco
Original language: French
Copyright © 2019 ISSR Journals. This is an open access article distributed under the Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
Abstract
In a competitive environment, the act of shopping goes beyond the simple function of buying, it can be a source of emotions, fantasies and sensations hence the utility of taking an interest of e-consumer's behavior in order to make it a source of differentiation. So it is to offer consumers an environment that adapts to the evolution of their expectations without marginalizing the purchase in itself, these are the conditions that contribute to the creation of value for the Internet user. So the objective is to combine creativity and innovation in order to offer the consumer navigating on the Net a unique experience both gratifying and hedonic. Considering all these elements, this research aims to determine the impact of the perceived value in virtual environment on the consumer's behavior.
Author Keywords: Perceived value, consumer's behavior, online purchase, perceived benefits, perceived sacrifices.
Abstract: (french)
Dans un environnement concurrentiel, l’acte de magasinage dépasse la simple fonctionnalité d’achat, il peut être source d’émotions, de fantasmes et de sensations d’où l’utilité de s’intéresser au comportement du consommateur en ligne l’expérience de visite du cyberconsommateur afin d’en faire une source de différenciation. Donc il s’agit de proposer aux consommateurs un environnement qui s’adapte à l’évolution de leurs attentes sans marginaliser l’achat en lui-même, telles sont les conditions qui concourent à la création de la valeur pour l’internaute. Donc l’objectif est d’allier créativité et innovation dans le but d’offrir au consommateur navigant sur le Net une expérience unique à la fois gratifiante et hédoniques. Compte tenu de l’ensemble de ces éléments, cette recherche se fixe comme objectif de déterminer l’impact de la valeur perçue dans environnement virtuel sur le comportement du consommateur.
Author Keywords: Valeur perçue, comportement du consommateur, achat en ligne, bénéfices perçus, sacrifices perçus.
How to Cite this Article
Hanaa EL BAYED SAKALLI, “Effect of perceived value on online consumer behavior,” International Journal of Innovation and Applied Studies, vol. 25, no. 3, pp. 934–939, February 2019.
