Volume 29, Issue 3, June 2020, Pages 752–759
Victoire Ushindi Baraka1
1 Assistante, Institut Supérieur de Commerce de Goma, RD Congo
Original language: French
Copyright © 2020 ISSR Journals. This is an open access article distributed under the Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
Focused on the determinants of the commercial performance of pharmacies in Goma, this text is about the respect of commercial performance indicators and the ability of customers satisfaction. It determines the level of commercial performance and identifies the factors which contribute to a safe trading in order to offer products and services which respect the regulation.
Author Keywords: Commercial performance, pharmacy, small and medium-sized firm, performance indicator, customers.
Victoire Ushindi Baraka1
1 Assistante, Institut Supérieur de Commerce de Goma, RD Congo
Original language: French
Copyright © 2020 ISSR Journals. This is an open access article distributed under the Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
Abstract
Focused on the determinants of the commercial performance of pharmacies in Goma, this text is about the respect of commercial performance indicators and the ability of customers satisfaction. It determines the level of commercial performance and identifies the factors which contribute to a safe trading in order to offer products and services which respect the regulation.
Author Keywords: Commercial performance, pharmacy, small and medium-sized firm, performance indicator, customers.
Abstract: (french)
Axée sur les déterminants de la performance commerciale des officines pharmaceutiques dans la ville de Goma, cette dissertation tient à rendre compte du respect des indicateurs de performance commerciale ainsi que de la capacité à satisfaire la clientèle, une source de la pérennité et de la créativité du bien-être socioéconomique. L'étude détermine le niveau de performance commerciale et dégage les facteurs qui concourent à performer la vente des officines pharmaceutiques en vue d’offrir des produits et des services de qualité, répondant aux attentes des consommateurs.
Author Keywords: Performance commerciale, officine pharmaceutique, petit et moyenne entreprise, indicateur de la performance, clientèle.
How to Cite this Article
Victoire Ushindi Baraka, “Déterminants de la performance commerciale des officines pharmaceutiques à Goma,” International Journal of Innovation and Applied Studies, vol. 29, no. 3, pp. 752–759, June 2020.
