Volume 39, Issue 2, April 2023, Pages 827–832
ILBOUDO Salfo1, MOUKALA MAMPASSI Thècle Sabine2, KABORE Prosper3, KALAGA K. Martin4, and SONGNABA Florent5
1 Laboratory of Social Dynamics, Education, Sport and Human Development (Ladys-ES-DH, INJEPS, UAC), University of Abomey-Calavi, Benin
2 Laboratory of Social Dynamics, Education, Sport and Human Development (Ladys-ES-DH, INJEPS, UAC), University of Abomey-Calavi, Benin
3 LRE-ID Laboratory, Catholic University of West Africa, University Unit of Ziguinchor, Senegal
4 Laboratory of Social Dynamics, Education, Sport and Human Development (Ladys-ES-DH, INJEPS, UAC), University of Abomey-Calavi, Benin
5 Thomas SANKARA University, Ouagadougou, Burkina Faso
Original language: English
Copyright © 2023 ISSR Journals. This is an open access article distributed under the Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
The communication strategy to increase the practice of Physical Activities and Sports (PAS) within the population remains topical in public development policies. It is on the strength of this observation that the ministerial department in charge of sports has entered into a partnership with the mobile telephone operator TELECEL Faso for the sending of the «Short Message System» of invitation to practice. The general objective of this article is to analyze the effect of SMS on the regular practice of physical and sports maintenance activities by the population in the city of Ouagadougou. The data was collected using a quantitative approach from 299 practitioners. The results obtained reveal that the SMS of TELECEL Faso do not have an effect on the regularity of the practice of APS in the city of Ouagadougou. All of the actors questioned are part of the perspective of improving the quality and quantity of SMS with diversification of the source of distribution. This study helps inform decision-makers on the strategies to be optimized with a view to generalizing the practice of sport.
Author Keywords: Digital communication, SMS, Sport for all, physical activities, maintenance sports.
ILBOUDO Salfo1, MOUKALA MAMPASSI Thècle Sabine2, KABORE Prosper3, KALAGA K. Martin4, and SONGNABA Florent5
1 Laboratory of Social Dynamics, Education, Sport and Human Development (Ladys-ES-DH, INJEPS, UAC), University of Abomey-Calavi, Benin
2 Laboratory of Social Dynamics, Education, Sport and Human Development (Ladys-ES-DH, INJEPS, UAC), University of Abomey-Calavi, Benin
3 LRE-ID Laboratory, Catholic University of West Africa, University Unit of Ziguinchor, Senegal
4 Laboratory of Social Dynamics, Education, Sport and Human Development (Ladys-ES-DH, INJEPS, UAC), University of Abomey-Calavi, Benin
5 Thomas SANKARA University, Ouagadougou, Burkina Faso
Original language: English
Copyright © 2023 ISSR Journals. This is an open access article distributed under the Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
Abstract
The communication strategy to increase the practice of Physical Activities and Sports (PAS) within the population remains topical in public development policies. It is on the strength of this observation that the ministerial department in charge of sports has entered into a partnership with the mobile telephone operator TELECEL Faso for the sending of the «Short Message System» of invitation to practice. The general objective of this article is to analyze the effect of SMS on the regular practice of physical and sports maintenance activities by the population in the city of Ouagadougou. The data was collected using a quantitative approach from 299 practitioners. The results obtained reveal that the SMS of TELECEL Faso do not have an effect on the regularity of the practice of APS in the city of Ouagadougou. All of the actors questioned are part of the perspective of improving the quality and quantity of SMS with diversification of the source of distribution. This study helps inform decision-makers on the strategies to be optimized with a view to generalizing the practice of sport.
Author Keywords: Digital communication, SMS, Sport for all, physical activities, maintenance sports.
How to Cite this Article
ILBOUDO Salfo, MOUKALA MAMPASSI Thècle Sabine, KABORE Prosper, KALAGA K. Martin, and SONGNABA Florent, “Digital communication and practical physical and sports maintenance activities in the city of Ouagadougou,” International Journal of Innovation and Applied Studies, vol. 39, no. 2, pp. 827–832, April 2023.
