The research focuses on how to achieve the competitive advantage of the organization through the application of the design thinking in the strategy of the organization because of the effective role of marketing strategies in the economic environment, and the urgent need to ensure the survival of the organization and its continuity Hence, the importance of research is that design thinking is the key to opening up the doors of progress and the cornerstone of economic activity, and the research assumes that the distinctive design has become a competitive advantage of the advertising organization, and that design thinking is a method To resolve the practical and creative design problems that are meant to achieve the best results for future research problem lies in the constant change of tastes and capabilities of consumers, As well as the direction of most of the economies of the countries towards free market mechanizations, the changes and global transformations have created a new situation in what can be considered a new business system whose main character is competition which is considered the main challenge facing modern organizations to occupy a competitive position in the market that qualifies it to outperform its competitors , So the organizations resort to embrace the strategy of design thinking and follow the research descriptive approach to the analysis of the strategy of design thinking to enhance the competitive advantage in Apple Foundation, and the researcher reached a number of results the most important that the strategy of design thinking creates the advantage of And helps to give the best results and carry products to the market faster, and achieve the desired profit.

Sensory stimuli in the interactive ambient advertising design is the title of the research, which is focusing on achieving the sensory stimulation of the recipient by stimulating the five senses (touch, hearing, sight, smell and taste). The technological and technical development has led to the ease of using the special methods to deploy sensory stimuli in the interactive ambient advertising design. This depends on stimulating the senses of the recipient in simple ways of implementation and innovation in the era of advertising. It is known that each sense can be raised in a different way by working on many different ideas to convey the precise message to the respective audience, emphases on the importance of research in identifying the correct forms of sensory stimuli in the recipient and their impact on the design of the interactive ambient advertising and achieve the desired results from this. The research assumes that the use of these outcomes contributes to the achievement of the attractions and dazzling of the recipient and then reminds them of the intended message. The research follows the analytical descriptive method through the investigative study by selecting interactive ambient advertising models, understanding the explanation and analyzing steps of implementation, followed by applying functional learning of some innovative new designs.