The coronavirus crisis implies an unprecedented challenge for the present and future peace of Ecuadorians. The social and macroeconomic effect remains, leaving a strong gap, which aggravates the challenges facing the country, with a view to achieving inclusive and sustainable development. Faced with these situations, it is important to articulate a response to the crisis through ambitious and effective public policies that allow alleviating its effect, both in the initial stage of resistance and in the subsequent stages of reactivation and recovery. In this environment, the capacity to finance public policies is reduced in the country, due to the previous conditions of exhaustion in which the territory was with respect to points such as low productivity, persistent social vulnerability, or institutional weaknesses, and also due to the very effect that the crisis is having on public accounts and on financial conditions in general. This work is organized in 3 sections. First, the financing needs generated by the crisis are shown. Secondly, the different measures and possibilities that continue to be adopted and could be adopted in the immediate environment to finance the response to the crisis and overcome the liquidity pressures that the territory may face are analyzed. Thirdly, several surfaces for meditation and reform are proposed on which a more sustainable development financing model for the future could be based.

The objective of this work is to analyze the influence of the financial products offered by the Ecuadorian financial institutions that help the economic development of the enterprises in the province of Guayas during the year 2022, due to the fact that there is a high degree of ignorance about the products and services offered by the Ecuadorian bank for the economic development of legally constituted businesses. With these precedents, a quantitative approach methodology is developed under a non-experimental design with a descriptive and documentary character; The literary resources offered by various authors are examined, which allows an approach to the object of study. Additionally, the unit of analysis in which the scientific article is oriented focuses on formal enterprises and businesses in the province of Guayas. Finally, the results obtained revealed that the incidence of financial services offered by the Ecuadorian bank in the economic development of enterprises in the province is significantly high; therefore, businesses can enhance their economic activities in order to obtain better results over time.