A real outdoor museum, the Imghranes Massif (Drâa-Tafilalet Region, Morocco) has a rich geological, archaeological and cultural heritage, diversified and deeply rooted in the past, as evidenced by the density and originality of its material and immaterial aspects. In an underdeveloped region with strong cultural and natural potential such as Drâa-Tafilalet Region, the Imghranes Massif should represent an opportunity to develop its regional significance and an alternative for regional development. The rise of geotourism, geoeducation, and cultural tourism may be a major asset to this region. Institutions of these disciplines may enhance the local economy and be a good moderator of social behavior, in addition to being beneficial to cultural systems. This research may constitute a base that focuses on the methods of valorization and protection of the cultural heritage in Imghranes Massif to be put in place, in particular geotourism and geoeducation. Indeed, these activities can be a promising means of cumulative scientific popularization and economic profitability, the aim being sustainable development respectful of the local identity and the regional context.