In a strongly competing context, the cities and areas of the world resort more and more to territorial marketing and to territorial brands (“BeBerlin”, “I Amsterdam” “Only Lyon”, “I love NY”) to ensure their attractiveness with a good management of their image. In the face of this collective craze, the territorial marketing is from now on a major tool for territorial. Certainly, this type of marketing - applied to the territory- is characterized by a theoretical complexity and a total absence of consensus on its theoretical and conceptual basis. Nevertheless, its evolution and its trends do not stop increasing because the context in which it intervenes is fast-changing and developing. Today, territorial marketing has reached the stage of branding, to do ambassador's strategy, to do digital field, etc. In this research, having checked the literature of the attractiveness and the territorial marketing we are trying to focus on the preliminary phase of implementation of an approach of territorial marketing, on the one hand, and to propose an abstract model, which explains the necessary conditions of implementation of an approach of territorial marketing and its efficiency in the strengthening of the attractiveness of the investments on the other hand. This preliminary phase comes to put the solid bases of setting-up of a successful territorial marketing approach, made up generally of two big stages: a stage of strategic territorial marketing and another one of operational territorial marketing.

In an era of global warming caused by the intensive and dangerous human activity, the alarm is pulled to open the concerned parties on the necessity to quickly face the arising challenges. Thus, the corporate social responsibility has become a must do fact. This paper seeks to study Corporate Social Responsibility regarding large companies situated in Tangier (Morocco) and its region. In fact, being in front of such largely negative statement, corporate social responsibility is still brought up at the level of corporate behavior and practice. Stakeholders are called to more awareness, to joint responsibility and civic duty. Our reflection will look at the corporate social responsibility practice situation in large companies of Tangier. It will try to clarify the issues and interests that converge in this practice, to underline good and bad practices, to highlight the limiting factors and to conclude with suggestions for improvement.

This paper aims at enriching theoretical and practical basis of territorial marketing in Morocco. Indeed, in an international globalized and digitalized context, regions are called upon to stand out by resorting to communication and promotion tools, and in a larger scale to territorial marketing tools. Therefore, any debate on territories-applied marketing is virtually habitual among politicians and economic and territorial developers. Morocco has gone through an important phase in the process of territorialisation through the establishment of genuine economic regions equipped with authority and decision-making autonomy. In this framework, the adoption of territorial marketing has become a must to accompany Morocco