[ Medición de la misión empresarial usando análisis descriptivo ]
Volume 24, Issue 2, September 2018, Pages 446–452
Jonathan Delgado Guerrero1, Yuliana León Bazan2, and Jeniffer Bonilla Bermeo3
1 Facultad de Ciencias Matemáticas y Físicas, Universidad de Guayaquil, Guayaquil, Guayas, Ecuador
2 Facultad de Ciencias Matemáticas y Físicas, Universidad de Guayaquil, Guayaquil, Guayas, Ecuador
3 Facultad de Ciencias Matemáticas y Físicas, Universidad de Guayaquil, Guayaquil, Guayas, Ecuador
Original language: Spanish
Copyright © 2018 ISSR Journals. This is an open access article distributed under the Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
The business mission is the most visible, and accessible, part of an entire business strategy. This answers what the company does and where it wants to go in the short term. It is the point of destination to which all the components that participate within a company are oriented. It is usually represented as a readable text; however, it needs to be translated to establish the business strategy. This translation is based on the strategic maps and this in turn with the use of indicators to measure globally the fulfillment of the mission. This opens up the possibility of having incorrect associations between the indicators applied to perform the measurements since it is assumed that the mission is validated and clearly measurable. This article makes a literature review to analyze the ways to validate a mission, how it relates to strategic maps and measurement and control tools, and, mainly, how technology can support this need for automatic translation of a mission into indicators through the application of Big Data, specifically the phase corresponding to the descriptive analysis.
Author Keywords: business mission validation, business management metrics, descriptive analysis.
Volume 24, Issue 2, September 2018, Pages 446–452
Jonathan Delgado Guerrero1, Yuliana León Bazan2, and Jeniffer Bonilla Bermeo3
1 Facultad de Ciencias Matemáticas y Físicas, Universidad de Guayaquil, Guayaquil, Guayas, Ecuador
2 Facultad de Ciencias Matemáticas y Físicas, Universidad de Guayaquil, Guayaquil, Guayas, Ecuador
3 Facultad de Ciencias Matemáticas y Físicas, Universidad de Guayaquil, Guayaquil, Guayas, Ecuador
Original language: Spanish
Copyright © 2018 ISSR Journals. This is an open access article distributed under the Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
Abstract
The business mission is the most visible, and accessible, part of an entire business strategy. This answers what the company does and where it wants to go in the short term. It is the point of destination to which all the components that participate within a company are oriented. It is usually represented as a readable text; however, it needs to be translated to establish the business strategy. This translation is based on the strategic maps and this in turn with the use of indicators to measure globally the fulfillment of the mission. This opens up the possibility of having incorrect associations between the indicators applied to perform the measurements since it is assumed that the mission is validated and clearly measurable. This article makes a literature review to analyze the ways to validate a mission, how it relates to strategic maps and measurement and control tools, and, mainly, how technology can support this need for automatic translation of a mission into indicators through the application of Big Data, specifically the phase corresponding to the descriptive analysis.
Author Keywords: business mission validation, business management metrics, descriptive analysis.
Abstract: (spanish)
La misión empresarial es la parte más visible, y accesible, de toda una estrategia empresarial. Esta responde el qué hace la empresa y hacia dónde quiere llegar en el corto plazo. Es el punto de destino al cual se orientan todos los componentes que participan dentro de una empresa. Generalmente es representada como un texto legible, sin embargo, necesita ser traducida para establecer la estrategia empresarial. Esta traducción se apoya en los mapas estratégicos y este a su vez con el uso de indicadores para poder medir de manera global el cumplimiento de la misión. Esto abre la posibilidad de tener asociaciones incorrectas entre los indicadores aplicados para realizar las mediciones ya que se asume que la misión se encuentra validada y claramente medible. Este artículo realiza una revisión de literatura para analizar las formas de validar una misión, cómo se relaciona esta con los mapas estratégicos y las herramientas de medición y control, y, principalmente cómo la tecnología puede soportar esta necesidad de traducción automática de una misión en indicadores a través de la aplicación de Big Data, específicamente de la fase correspondiente al análisis descriptivo.
Author Keywords: validación de la misión empresarial, métricas empresariales de gestión, análisis descriptivo.
How to Cite this Article
Jonathan Delgado Guerrero, Yuliana León Bazan, and Jeniffer Bonilla Bermeo, “Measuring the business mission using descriptive analysis,” International Journal of Innovation and Applied Studies, vol. 24, no. 2, pp. 446–452, September 2018.
