The business mission is the most visible, and accessible, part of an entire business strategy. This answers what the company does and where it wants to go in the short term. It is the point of destination to which all the components that participate within a company are oriented. It is usually represented as a readable text; however, it needs to be translated to establish the business strategy. This translation is based on the strategic maps and this in turn with the use of indicators to measure globally the fulfillment of the mission. This opens up the possibility of having incorrect associations between the indicators applied to perform the measurements since it is assumed that the mission is validated and clearly measurable. This article makes a literature review to analyze the ways to validate a mission, how it relates to strategic maps and measurement and control tools, and, mainly, how technology can support this need for automatic translation of a mission into indicators through the application of Big Data, specifically the phase corresponding to the descriptive analysis.