[ استراتيجية الاعلان الناجح ]
Volume 26, Issue 4, July 2019, Pages 888–914
Arafa Othman Mustafa Abdallah1
1 Assistant Professor, University of Jeddah, College of Business at Khulis, Department of Health Services and Hospital Management, Jeddah, Saudi Arabia
Original language: Arabic
Copyright © 2019 ISSR Journals. This is an open access article distributed under the Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
The aim of this study is to identify how to achieve successful and effective advertising strategies by recognizing and studying the factors that affect the behavior of the consumer in order to design successful and effective advertising strategies. The study also aims at clarifying the aspects which the marketing management directrate should take care of to acieve these aims. The study adopted the descriptive analytical method. The study has come up with many results. The most important ones are the following: 1. The technological progress in information contributes to providing many opportunities to business organization because it offers new products and creates new markets. 2. The marketing opportunities can be through the excellence in all the components of the marketing mix (product, promotion, pricing). 3. Good knowledge about the consumer’s behavioral characteristics contributes to putting forward marketing and promotional strategies through which the business organizations can achieve huge competitive advantages.
Author Keywords: promotion Mix, The golden circle of advertising, AIDA Model, Consumer, Consumer Behavior.
Volume 26, Issue 4, July 2019, Pages 888–914
Arafa Othman Mustafa Abdallah1
1 Assistant Professor, University of Jeddah, College of Business at Khulis, Department of Health Services and Hospital Management, Jeddah, Saudi Arabia
Original language: Arabic
Copyright © 2019 ISSR Journals. This is an open access article distributed under the Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
Abstract
The aim of this study is to identify how to achieve successful and effective advertising strategies by recognizing and studying the factors that affect the behavior of the consumer in order to design successful and effective advertising strategies. The study also aims at clarifying the aspects which the marketing management directrate should take care of to acieve these aims. The study adopted the descriptive analytical method. The study has come up with many results. The most important ones are the following: 1. The technological progress in information contributes to providing many opportunities to business organization because it offers new products and creates new markets. 2. The marketing opportunities can be through the excellence in all the components of the marketing mix (product, promotion, pricing). 3. Good knowledge about the consumer’s behavioral characteristics contributes to putting forward marketing and promotional strategies through which the business organizations can achieve huge competitive advantages.
Author Keywords: promotion Mix, The golden circle of advertising, AIDA Model, Consumer, Consumer Behavior.
How to Cite this Article
Arafa Othman Mustafa Abdallah, “Successful advertising strategy,” International Journal of Innovation and Applied Studies, vol. 26, no. 4, pp. 888–914, July 2019.
