[ Le commerce non sédentaire au Maroc : Analyse du comportement du consommateur ]
Volume 28, Issue 4, March 2020, Pages 791–803
Kenza HAJRAOUI1
1 Doctorante en Sciences de Gestion, Centre des études doctorales, Laboratoire de Recherche en Management et Développement (L.R.M.D.), Département des sciences de gestion, Faculté des Sciences Juridiques, Economiques et Sociales de Settat, Université Hassan Premier, Maroc
Original language: French
Copyright © 2020 ISSR Journals. This is an open access article distributed under the Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
Street vending makes a real invasion of the Moroccan public space. The spread of this form of trade, also characterized by its informal nature, has been for several years the spearhead of public authorities that set up several eradication and rehabilitation programs that almost doomed to failure. Paradoxically, the phenomenon is amplifying and thus, studying the Moroccan consumer's relationship towards street vending seems obvious as he acts as a catalyst for the sector. The studies on this field focus only on the street vendor by pointing his responsibility to all the problems caused by the activity. The aim is generally to find a way to eradicate it. So, understanding the origin of the consumer craze towards street vending would help to a better understanding of this phenomenon and to act accordingly.
Author Keywords: street trade, distribution, traditional trade, consumer behavior, informal trade, attitudes.
Volume 28, Issue 4, March 2020, Pages 791–803
Kenza HAJRAOUI1
1 Doctorante en Sciences de Gestion, Centre des études doctorales, Laboratoire de Recherche en Management et Développement (L.R.M.D.), Département des sciences de gestion, Faculté des Sciences Juridiques, Economiques et Sociales de Settat, Université Hassan Premier, Maroc
Original language: French
Copyright © 2020 ISSR Journals. This is an open access article distributed under the Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
Abstract
Street vending makes a real invasion of the Moroccan public space. The spread of this form of trade, also characterized by its informal nature, has been for several years the spearhead of public authorities that set up several eradication and rehabilitation programs that almost doomed to failure. Paradoxically, the phenomenon is amplifying and thus, studying the Moroccan consumer's relationship towards street vending seems obvious as he acts as a catalyst for the sector. The studies on this field focus only on the street vendor by pointing his responsibility to all the problems caused by the activity. The aim is generally to find a way to eradicate it. So, understanding the origin of the consumer craze towards street vending would help to a better understanding of this phenomenon and to act accordingly.
Author Keywords: street trade, distribution, traditional trade, consumer behavior, informal trade, attitudes.
Abstract: (french)
Le commerce non sédentaire fait une véritable invasion de l’espace public marocain. La prolifération de cette forme de commerce, marquée de surcroit par son caractère informel, a été pendant plusieurs années le fer de lance des pouvoirs publics qui ont mené plusieurs programmes d’éradication ou de réhabilitation quasiment tous voués à l’échec. Paradoxalement, le phénomène ne fait que s’amplifier et donc s’interroger sur le rapport du consommateur marocain au commerce ambulant paraît comme une évidence puisqu’il agit en tant que catalyseur du secteur. La recherche de façon générale s’est intéressée au sujet en pointant du doigt la responsabilité du commerçant ambulant, le rendant responsable de tous les maux et cherchant par tous les moyens possibles son élimination. Comprendre l’origine de l’engouement du consommateur pour le commerce non sédentaire permettrait de mieux comprendre ce phénomène et d’agir en conséquence.
Author Keywords: commerce non sédentaire, distribution, vente traditionnelle, comportement du consommateur, commerce informel, attitudes.
How to Cite this Article
Kenza HAJRAOUI, “Street vending in Morocco : Analysis of consumer behavior,” International Journal of Innovation and Applied Studies, vol. 28, no. 4, pp. 791–803, March 2020.
