Sensory stimuli in the interactive ambient advertising design is the title of the research, which is focusing on achieving the sensory stimulation of the recipient by stimulating the five senses (touch, hearing, sight, smell and taste). The technological and technical development has led to the ease of using the special methods to deploy sensory stimuli in the interactive ambient advertising design. This depends on stimulating the senses of the recipient in simple ways of implementation and innovation in the era of advertising. It is known that each sense can be raised in a different way by working on many different ideas to convey the precise message to the respective audience, emphases on the importance of research in identifying the correct forms of sensory stimuli in the recipient and their impact on the design of the interactive ambient advertising and achieve the desired results from this. The research assumes that the use of these outcomes contributes to the achievement of the attractions and dazzling of the recipient and then reminds them of the intended message. The research follows the analytical descriptive method through the investigative study by selecting interactive ambient advertising models, understanding the explanation and analyzing steps of implementation, followed by applying functional learning of some innovative new designs.