[ La relation entre cœur des compétences vertes, innovations vertes et image verte des entreprises dans le contexte tunisien ]
Volume 6, Issue 3, July 2014, Pages 701–715
Soumaya Mejbri1 and Habib Affes2
1 Faculté de sciences économiques et de gestion Sfax, Tunisia
2 Faculté de sciences économiques et de gestion Sfax, Tunisia
Original language: French
Copyright © 2014 ISSR Journals. This is an open access article distributed under the Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
In front of the evolution of the ecological pressure of the NGO (Non-Governmental Organization) and labor unions (syndicates), and in front of increasing awareness of the consumers, the employees, and the shareholders, companies are obliged to transform theses pressures into run-up which urges them to improve and to create their core competencies and their green images and to introduce ecological innovations to guarantee their surviving.
Author Keywords: Core competencies, ecological innovations, green images of SMC, Green marketing.
Volume 6, Issue 3, July 2014, Pages 701–715
Soumaya Mejbri1 and Habib Affes2
1 Faculté de sciences économiques et de gestion Sfax, Tunisia
2 Faculté de sciences économiques et de gestion Sfax, Tunisia
Original language: French
Copyright © 2014 ISSR Journals. This is an open access article distributed under the Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
Abstract
In front of the evolution of the ecological pressure of the NGO (Non-Governmental Organization) and labor unions (syndicates), and in front of increasing awareness of the consumers, the employees, and the shareholders, companies are obliged to transform theses pressures into run-up which urges them to improve and to create their core competencies and their green images and to introduce ecological innovations to guarantee their surviving.
Author Keywords: Core competencies, ecological innovations, green images of SMC, Green marketing.
Abstract: (french)
La prise en compte de la responsabilité environnementale dans la gestion des entreprises s'est largement développée, ces quatre dernières décennies. Face à l'évolution des pressions écologiques des ONG et syndicats, et face à une sensibilisation croissante des consommateurs, des salariés, et des actionnaires, les entreprises se trouvent obliger de transformer ces pressions en élan qui les pousse à améliorer et créer leurs compétences fondamentales et leurs images vertes et d'introduire des innovations écologiques pour parvenir à survivre.
Author Keywords: Compétences fondamentales, innovations écologiques, images vertes des PME, marketing vert.
How to Cite this Article
Soumaya Mejbri and Habib Affes, “The relationship between green core competencies, green innovations and green image of companies in the Tunisian context,” International Journal of Innovation and Applied Studies, vol. 6, no. 3, pp. 701–715, July 2014.
