Volume 24, Issue 4, November 2018, Pages 1629–1637
KPOTCHOU Koffi1
1 Université de Lomé, Département de sociologie, Laboratoire Dynamique Spatiale et Intégration Régionale (LaDySIR), 01 BP 1515 Lomé, Togo
Original language: French
Copyright © 2018 ISSR Journals. This is an open access article distributed under the Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
Togo is a country where rice is grown. Quick and easy to cook, rice is a cereal of city dwellers. But in the city of Lomé, local rice is fiercely challenged by Asian, Western and even other African imports. Although local production is insufficient to meet domestic demand, there is still some Lomean’s disaffection with Togolese rice. To understand this situation, qualitative research was conducted targeting the main players in the rice sector and consumers. The results reveal that most Lomean eaters show disinterest in local rice because of its appearance, taste and smell. Also, the adoption of imported scented rice is a way for the middle and upper classes of Lome citizens to enhance their social rank.
Author Keywords: Togolese rice, quality, reluctance, disaffection, social distinction.
KPOTCHOU Koffi1
1 Université de Lomé, Département de sociologie, Laboratoire Dynamique Spatiale et Intégration Régionale (LaDySIR), 01 BP 1515 Lomé, Togo
Original language: French
Copyright © 2018 ISSR Journals. This is an open access article distributed under the Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
Abstract
Togo is a country where rice is grown. Quick and easy to cook, rice is a cereal of city dwellers. But in the city of Lomé, local rice is fiercely challenged by Asian, Western and even other African imports. Although local production is insufficient to meet domestic demand, there is still some Lomean’s disaffection with Togolese rice. To understand this situation, qualitative research was conducted targeting the main players in the rice sector and consumers. The results reveal that most Lomean eaters show disinterest in local rice because of its appearance, taste and smell. Also, the adoption of imported scented rice is a way for the middle and upper classes of Lome citizens to enhance their social rank.
Author Keywords: Togolese rice, quality, reluctance, disaffection, social distinction.
Abstract: (french)
Le Togo est un pays où on cultive le riz. Rapide et facile à cuisiner, le riz est une céréale des citadins. Mais dans la ville de Lomé, le riz local est vivement concurrencé par les importations asiatiques, occidentales et même d’autres pays africains. La production locale est certes insuffisante pour satisfaire la demande nationale, néanmoins on remarque une désaffection des Loméens à l’égard du riz togolais. Pour percer cette problématique, une recherche qualitative a été conduite en ciblant les principaux acteurs de la filière riz et les consommateurs. Les résultats révèlent que la plupart des mangeurs loméens manifestent du désintérêt pour le riz local à cause de son aspect, son goût et son odeur. Aussi, l’adoption du riz parfumé importé est un moyen pour les classes moyenne et supérieure loméennes de valoriser leur rang social.
Author Keywords: riz togolais, qualité, réticence, désaffection, distinction sociale.
How to Cite this Article
KPOTCHOU Koffi, “Désaffection des citadins pour le riz togolais,” International Journal of Innovation and Applied Studies, vol. 24, no. 4, pp. 1629–1637, November 2018.
