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GIF 2015: 0.786
SJIF 2014: 3.89
ICV 2014: 100
UIF 2013: 2.9801

International Journal of Innovation and Applied Studies

ISSN: 2028-9324 CODEN: IJIABO OCLC Number: 828807274 ZDB-ID: 2703985-7

Thursday 21 November 2024

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KUATE KAMGA Sangeniss Leblanc

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Name	KUATE KAMGA Sangeniss Leblanc
Affiliation	Moniteur, Faculté des Sciences Économiques et de Gestion de l’Université de Dschang, BP : 110 Dschang, Cameroon

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The effect of the image of the originating country of a product over the purchasing behavior : An application to the cameroonian context
[ Influence de l’image du pays d’origine du produit sur le comportement d’achat : Une application dans le contexte camerounais ]
Author(s): KUATE KAMGA Sangeniss Leblanc, EWODO MEKA Roland, and TCHATA KEZETA Bili Samuel

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2019

26 (4) , pp. 953-964

International Journal of Innovation and Applied Studies (IJIAS)
Website: http://www.ijias.issr-journals.org/
E-mail: office@issr-journals.org
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