This article examines the importance of information technology as a tool and support for informal private sector operators. Despite limited use of information technology, entrepreneurs recognize the importance of telecommunications, particularly smartphones, for their businesses. The article raises questions about these operators’ understanding and adoption of information technology, while advocating for increased awareness of its benefits.
The objectives of this study include increasing the appeal of information technology tools and recognizing their essential role in communication and improving productivity. As a pillar of the business environment, information technology is presented as indispensable for management, monitoring, and innovation.
The rapid evolution of information technology and its integration into various sectors underscore the need for businesses to adapt to new technologies. Social media, in particular, is identified as crucial platforms for marketing and business development. They strongly influence consumer purchasing decisions and facilitate the creation of lasting customer relationships.
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