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GIF 2015: 0.786
SJIF 2014: 3.89
ICV 2014: 100
UIF 2013: 2.9801

International Journal of Innovation and Applied Studies

ISSN: 2028-9324 CODEN: IJIABO OCLC Number: 828807274 ZDB-ID: 2703985-7

Thursday 21 November 2024

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Jean-Jack Cegarra

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Name	Jean-Jack Cegarra
Affiliation	IAE School of management, Université Jean Moulin Lyon 3, Lyon, France

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The impact of the synergy between quality management and marketing capabilities on product innovation: proposal of a conceptual framework
[ L’impact de la synergie entre management de la qualité et capacités marketing sur l’innovation produit : proposition d’un cadre conceptuel ]
Author(s): Younès EL MANZANI, Mohamed Larbi SIDMOU, and Jean-Jack Cegarra

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2016

16 (4) , pp. 787-798

International Journal of Innovation and Applied Studies (IJIAS)
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