This research aims at the study of the Strategic Planning and Its Role in achieving the Entrepreneurial University requirement in Dohuk Polytechnic University, initiating from a hypothetical diagram which takes into account the direction of relationship between Strategic Planning and the Entrepreneurial University requirement. To achieve the goals of the research and its requirement, the researchers has started to prepare a theoretical frame work making use of the subject literature. The analytical descriptive approach was adopted and also questionnaire to obtain data, and were distributed on the university administrative leadership which amounted to (90) form, (75) of which were restored with total average responses of (83%). Some statistical methods were used to analyze all results and hypotheses. The conclusions represented by the following: 1. The availability of all the dimensions of strategic planning at the Polytechnic University of Dohuk and the level ''agreed''. The order of dimensions according to their importance is as follows: vision and mission of the university, strategic objectives, strategic controlling and evaluation, strategic implementing, strategic analysis, and strategic choice. 2. The university's interest in entrepreneurial university requirements at the level of ''agreed''. The order of dimensions according to their importance is as follows: pre-emptive measures, competition toughness, innovation, and adoption of risk. The research concluded variety of recommendations which represented by the following: 1. Due necessity for the awareness of the dimensions of strategic planning, comprehending and enhancing it, and then use it in serving the university. 2. Promoting interest in the requirements of the entrepreneurial university, as it helps the university in providing the best services and achieves the highest business values in light of tough competition and modern technologies.

The research aims to test the relationship between innovative marketing and sustainable competitive advantage at some hotels in Dohuk city. To achieve the research goal and complete the requirements, researchers proceeded to prepare a theoretical framework from the literature. Research sample consisted from (55) of the managers in these hotels. A questionnaire has been developed to collect field-side data. Through some statistical methods, results and hypotheses have been analyzed and tested. Conclusions represented the adoption of researched hotels to the concept of innovative marketing with high level of acceptance. Correspondingly, the research owned sustainable competitive advantage with high level of acceptance. The research found set of proposals represented the need of enhancing the attention of innovative marketing and sustainable competitive advantage, and the development and progress of innovation among workers in the surveyed hotels.