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GIF 2015: 0.786
SJIF 2014: 3.89
ICV 2014: 100
UIF 2013: 2.9801

International Journal of Innovation and Applied Studies

ISSN: 2028-9324 CODEN: IJIABO OCLC Number: 828807274 ZDB-ID: 2703985-7

Thursday 21 November 2024

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Saba Rasheed Khan

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Name	Saba Rasheed Khan
Affiliation	Department of Economics, Faculty of Arts, National University of Modern Languages, Islamabad, Pakistan

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BRAND LOYALTY BRAND IMAGE AND BRAND EQUITY: THE MEDIATING ROLE OF BRAND AWARENESS
Author(s): Muhammad Qasim Shabbir, Ansar Ali Khan, and Saba Rasheed Khan

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2017

19 (2) , pp. 416-423

International Journal of Innovation and Applied Studies (IJIAS)
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