The influence that technology has had in recent years on the behavior and production capacity in companies is gigantic, today large industries have opted for the introduction of Information Systems along with mobile applications as tools for the continued development of trade. In this document we wanted to deepen the impact of these systems and mobile applications and their use in shopping in supermarkets in the city of Guayaquil, this analyzes the importance of technology to meet the needs and shopping experience of the customer and improve communication between the consumer and the company establishing a commercial link which would have an effect on the growth of the business model of these establishments, on the other hand, the crucial importance of obtaining information and handling it in order to know the tastes and preferences of the users is highlighted and in this way design strategies that improve the economic profitability of the companies in this sector and contribute to their corporate image, as well as differentiating themselves from the competition and, at the same time, reinventing the way of carrying out the traditional shopping process in a supermarket, offering people an enriching and personalized user experience, thus obtaining loyalty and greater customer satisfaction.

Information today is a strategic resource of great value to companies and organizations, by analyzing it you can make the right decisions in time to impact business development. Management information systems for decision making are today a very important business priority. In this paper, a management system model was analyzed to ensure that the information and strategic business objectives of a Contact Center are correctly aligned, integrating all available information sources so that they interact with each other and serve as support in making important decisions. Several statistical and technological tools were used, gathering information on the processes that currently exist in the area, on those operational and information management systems, evaluating their indicators based always on the management perspective and using research instruments such as interviews, surveys, analysis and observation, obtaining as a result a system as a management model. Needs, sources and resources were identified to establish an information management framework to be used as a tool for business planning and strategy. As future work, the use of these and other new business strategies is proposed hand in hand with new information systems and technologies that can provide the necessary support and services to improve business operations and management.