Such as environmental responsibility in the management of companies has grown significantly over the past four decades, several corrective measures must be taken into account in the business such as adopting a preventive approach against the pollution of the environment, the implementation of environmental management, marketing green, green production and green innovation to address the environmental damage.
With the development of new information technologies and communication, organizations are implementing new management styles into account the knowledge of intangible capital. Therefore, organizations are struggling to survive and competitor. One of the strategies employed in these organizations is knowledge management (KM) with the support of Knowledge Management System (KMS). In fact, the effectiveness of KMS is intended to help companies achieve sustainable competitive advantage by using the existing knowledge base (Alavi, 2000). The benefits of KMS were observed, in many companies. However, it is not easy to successfully adopt KMS (Yogesh Malhotra, 2005).
In front of the evolution of the ecological pressure of the NGO (Non-Governmental Organization) and labor unions (syndicates), and in front of increasing awareness of the consumers, the employees, and the shareholders, companies are obliged to transform theses pressures into run-up which urges them to improve and to create their core competencies and their green images and to introduce ecological innovations to guarantee their surviving.
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