This article aims to study the profile of Moroccan SMEs that use strategic planning in their organization. For this study, we proceed initially with an operationalization of strategic planning concepts and SME profile, then and through an empirical study on a sample of 100 Moroccan SMEs, we try to establish the characteristics of SMEs planner from that do not. The results show that there is a significant statistically relationship between the level of training of the officer, the existence or not of an information system and made a strategic planning.
Traditionally, management scholars have conceptualized the business model as a tool for innovation, planning and entrepreneurship. However, little is known about how the business model is applied in practice. To fill this gap, this study aims to identify how the business model could complete and renew the traditional strategic approach and also, explore from a practical point of view the use of the business model as a strategic diagnostic tool. A single case study was chosen to explore the use of the business model as a strategic diagnostic tool. The business model concept has evolved increasingly growing in the disciplinary field of strategy. This has generated several models whose main business model matrix for the analysis of business portfolios.
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