|

Twitter

|

|

|

|

|

English

|

Français

|

Español

|

العربية

|

GIF 2015: 0.786
SJIF 2014: 3.89
ICV 2014: 100
UIF 2013: 2.9801

International Journal of Innovation and Applied Studies

ISSN: 2028-9324 CODEN: IJIABO OCLC Number: 828807274 ZDB-ID: 2703985-7

Thursday 21 November 2024

About IJIAS

News

Submission

Downloads

Sample Article

Custom Search

Contact

Contact us
Newsletter:

Connect with IJIAS

	Now IJIAS is indexed in EBSCO, ResearchGate, ProQuest, Chemical Abstracts Service, Index Copernicus, IET Inspec Direct, Ulrichs Web, Google Scholar, CAS Abstracts, J-Gate, UDL Library, CiteSeerX, WorldCat, Scirus, Research Bible and getCited, etc.

BENHABIB Abderrezzak

Personal

Name	BENHABIB Abderrezzak
Affiliation	Professeur, Directeur du Labo MECAS, University of Tlemcen, Algeria

Documents: 1

Document title

Date

Issue

Clarifying the relationship between brand personality and persuasive advertising
[ Pour une meilleure clarification de la relation entre la personnalité de la marque et la publicité persuasive ]
Author(s): MERABET Amina and BENHABIB Abderrezzak

Show abstract

Full Text

2014

6 (2) , pp. 277-298

International Journal of Innovation and Applied Studies (IJIAS)
Website: http://www.ijias.issr-journals.org/
E-mail: office@issr-journals.org
PageRank

All articles are licensed under a Creative Commons Attribution 3.0 Unported License.